Konferenzbeitrag
Selling the aether – A new billing schema for mobile advertising
Lade...
Volltext URI
Dokumententyp
Text/Conference Paper
Zusatzinformation
Datum
2009
Autor:innen
Zeitschriftentitel
ISSN der Zeitschrift
Bandtitel
Verlag
Gesellschaft für Informatik e. V.
Zusammenfassung
The ubiquity and personalization of mobile phones makes them a promising platform for advertising. Currently, practices known from online advertisement can be adapted, e.g. content-aware ads. However, location as a special feature requires further refinements for mobile advertising. In this paper, we present a conceptual proposal of a billing schema for location-aware advertising. The introduced model describes the pricing of mobile ads related to the spatial distribution of their advertising strength.