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Pricing of Value Bundles - A Multi-Perspective Decision Support Approach

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2011

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Gesellschaft für Informatik e.V.

Zusammenfassung

Value bundles are compositions of physical goods and related value-added services that are put together to solve customer problems. Pricing value bundles constitutes a complex decision problem, since it requires the consideration of three perspectives: From the point of view of the provider, the available price corridor is limited downward by the costs for engineering, marketing and delivering a value bundle. From the customer’s point of view, the upper limit of the price corridor is imposed by the expected customer value and corresponding willingness to pay. From a competitive perspective, the upper limit of the price corridor is marked by the price of a comparable competitor’s offer. To provide companies with sound decision support, an integrated multi-perspective modelling language that accounts for all three perspectives simultaneously is presented. Based on the developed modelling language, an integrated decision support tool, i.e., the pricing workbench, has been designed.

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Becker, Jörg; Beverungen, Daniel; Knackstedt, Ralf; Müller, Oliver (2011): Pricing of Value Bundles - A Multi-Perspective Decision Support Approach. Enterprise Modelling and Information Systems Architectures - An International Journal: Vol. 6, Nr. 2. DOI: 10.18417/emisa.6.2.4. Berlin: Gesellschaft für Informatik e.V.. PISSN: 1866-3621. pp. 54-69. Special Issue on Service Systems Modelling

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