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Negotiating Taste for Digital Depiction: Aligning Individual Concepts of Taste Perception in a Co-Design Process

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2022

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ACM

Zusammenfassung

Taste is a complex phenomenon that depends on the individual experience and is a matter of collective negotiation and mediation. On the contrary, it is uncommon to include taste and its many facets in everyday design, particularly online shopping for fresh food products. To realize this unused potential, we conducted two Co-Design workshops. Based on the participants’ results in the workshops, we prototyped and evaluated a click-dummy smartphone app to explore consumers’ needs for digital taste depiction. We found that emphasizing the natural qualities of food products, external reviews, and personalizing features lead to a reflection on the individual taste experience. The self-reflection through our design enables consumers to develop their taste competencies and thus strengthen their autonomy in decision-making. Ultimately, exploring taste as a social experience adds to a broader understanding of taste beyond a sensory phenomenon.

Beschreibung

Berkholz, Jenny; Esau-Held, Margarita; Stevens, Gunnar (2022): Negotiating Taste for Digital Depiction: Aligning Individual Concepts of Taste Perception in a Co-Design Process. Mensch und Computer 2022 - Tagungsband. DOI: 10.1145/3543758.3543781. New York: ACM. pp. 137-146. MCI-SE03: Participation and Inclusion. Darmstadt. 4.-7. September 2022

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