Converting users into customers: the role of user profile information and customer journey analysis

Boss, Laura; Müller, Fabian; Selimi, Arbnora; Rossmann, Alexander (2016): Converting users into customers: the role of user profile information and customer journey analysis. Digital Enterprise Computing (DEC 2016). Bonn: Gesellschaft für Informatik e.V.. PISSN: 1617-5468. ISBN: 978-3-88579-652-7. pp. 117-126. Böblingen, Germany. 14.-15. June 2016