Pricing of Value Bundles - A Multi-Perspective Decision Support Approach
| dc.contributor.author | Becker, Jörg | |
| dc.contributor.author | Beverungen, Daniel | |
| dc.contributor.author | Knackstedt, Ralf | |
| dc.contributor.author | Müller, Oliver | |
| dc.date.accessioned | 2017-08-28T22:56:41Z | |
| dc.date.available | 2017-08-28T22:56:41Z | |
| dc.date.issued | 2011 | |
| dc.description.abstract | Value bundles are compositions of physical goods and related value-added services that are put together to solve customer problems. Pricing value bundles constitutes a complex decision problem, since it requires the consideration of three perspectives: From the point of view of the provider, the available price corridor is limited downward by the costs for engineering, marketing and delivering a value bundle. From the customer’s point of view, the upper limit of the price corridor is imposed by the expected customer value and corresponding willingness to pay. From a competitive perspective, the upper limit of the price corridor is marked by the price of a comparable competitor’s offer. To provide companies with sound decision support, an integrated multi-perspective modelling language that accounts for all three perspectives simultaneously is presented. Based on the developed modelling language, an integrated decision support tool, i.e., the pricing workbench, has been designed. | en |
| dc.identifier.doi | 10.18417/emisa.6.2.4 | |
| dc.identifier.pissn | 1866-3621 | |
| dc.language.iso | en | |
| dc.publisher | Gesellschaft für Informatik e.V. | |
| dc.relation.ispartof | Enterprise Modelling and Information Systems Architectures - An International Journal: Vol. 6, Nr. 2 | |
| dc.title | Pricing of Value Bundles - A Multi-Perspective Decision Support Approach | en |
| dc.type | Text/Journal Article | |
| gi.citation.endPage | 69 | |
| gi.citation.publisherPlace | Berlin | |
| gi.citation.startPage | 54 | |
| gi.conference.sessiontitle | Special Issue on Service Systems Modelling |
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