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Wirtschaftsinformatik 49(1) - Februar 2007

https://dl.gi.de/handle/20.500.12116/11813
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Auflistung Wirtschaftsinformatik 49(1) - Februar 2007 nach Titel

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  • Zeitschriftenartikel
    Aus den Hochschulen
    (Wirtschaftsinformatik: Vol. 49, No. 1, 2007)
  • Zeitschriftenartikel
    Beratungsindividualisierung in der Finanzdienstleistungsbranche Umsetzungskonzepte und rechtliche Rahmenbedingungen
    (Wirtschaftsinformatik: Vol. 49, No. 1, 2007) Buhl, Hans Ulrich; Kaiser, Marcus; Winkler, Veronica
    Advisory Individualisation in the Financial Services Sector — Implementation Concepts and Legal Requirements. This article describes the individualisation of advisories in the financial services sector, especially the consideration of situations and roles. An important aspect in this context is the connection between the requirements imposed by the law (consumer protection and data protection) and the individualisation. Discussing this topic the article concludes that the individualisation benefits from the consumer protection in the financial services sector — in contrast to many other sectors — because of the documentation requirements imposed by this law. After introducing a concept for an individualised financial advisory (which describes the data necessary for an advisory, relationships between the data and factors influencing the data) two influencing factors are focussed: Situations and roles. The situations and roles relevant for a financial advisory are categorised and their impact on the advisory is illustrated by examples. Finally the customer view on the application of situation and roles in an advisory is discussed.
  • Zeitschriftenartikel
    Beziehungsmarketing aus Kundensicht
    (Wirtschaftsinformatik: Vol. 49, No. 1, 2007) Treiblmaier, Horst
    Relationship Marketing from a Customer’s Perspective. Companies need a wealth of personal data in order to address customers in a targeted manner. Utilizing IT enables them to directly address customers in order to increase sales by improving customer retention. The use of personal data becomes problematic when customers decline the use of their data. If companies ignore their customers’ privacy preferences, their chances of retaining them with targeted offers decline. In this paper, we first identify opportunities and drawbacks of individualization measures from a customer’s perspective based on the findings of a qualitative survey. The results of a quantitative survey illustrate how people’s general attitude toward personal data transmission determines their perception of personalization measures.
  • Zeitschriftenartikel
    Bodendorf, F.Daten- und Wissensmanagement
    (Wirtschaftsinformatik: Vol. 49, No. 1, 2007) Deelmann, Thomas
  • Zeitschriftenartikel
    Call-for-papers
    (Wirtschaftsinformatik: Vol. 49, No. 1, 2007)
  • Zeitschriftenartikel
    Der gläserne Kunde im Supermarkt der Zukunft
    (Wirtschaftsinformatik: Vol. 49, No. 1, 2007) Strüker, Jens
  • Zeitschriftenartikel
    Heisig, P.; Mertins K. (Hrsg.)Integration von Wissensmanagement in Geschäftsprozesse
    (Wirtschaftsinformatik: Vol. 49, No. 1, 2007) Entrup, Christian Lütke
  • Zeitschriftenartikel
    Herausgeber
    (Wirtschaftsinformatik: Vol. 49, No. 1, 2007)
  • Zeitschriftenartikel
    Hindel, B. et al.Basiswissen Software-Projektmanagement
    (Wirtschaftsinformatik: Vol. 49, No. 1, 2007) Schmidt, Herrad
  • Zeitschriftenartikel
    Impressum
    (Wirtschaftsinformatik: Vol. 49, No. 1, 2007)