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Web Surveys. A Brief Guide on Usability and Implementation Issues.
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Datum
2005
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Fraunhofer Verlag
Zusammenfassung
The first part of this paper introduces three general recommendations (be userfriendly, be trustworthy, be explicit) which should guide the process of conducting and implementing a web survey. The second part develops the recommendations into a list of guidelines grouped according to the different stages of conducting a web survey.