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Fashion or Technology? A Fashnology Perspective on the Perception and Adoption of Augmented Reality Smart Glasses

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dc.contributor.authorRauschnabel, Philipp A.de_DE
dc.contributor.authorHein, Daniel W. E.de_DE
dc.contributor.authorHe, Junde_DE
dc.contributor.authorRo, Young K.de_DE
dc.contributor.authorRawashdeh, Samirde_DE
dc.contributor.authorKrulikowski, Bryande_DE
dc.contributor.editorZiegler, Jürgende_DE
dc.date.accessioned2017-11-20T08:43:48Z
dc.date.available2017-11-20T08:43:48Z
dc.date.issued2016
dc.description.abstractSmart glasses are a new family of technological devices that share several characteristics with conventional eyeglasses. Yet, little is known about how individuals process them. Drawing upon categorization theories and prior research on technology acceptance, the authors conduct two empirical studies to show that (a) smart glasses are perceived as technology but vary in their degree of fashion, (b) the perception of smart glasses determines the factors that explain adoption intention, and (c) a majority of consumers process smart glasses as a combination of fashion and technology (“fashnology”), whereas a smaller number of consumers perceive them exclusively as technology or fashion, respectively.de_DE
dc.identifier.pissn2196-6826de_DE
dc.identifier.urihttps://dl.gi.de/handle/20.500.12116/6140
dc.publisherDe Gruyterde_DE
dc.relation.ispartofi-com: Vol. 15, No. 2de_DE
dc.subjectTechnologyde_DE
dc.subjectFashionde_DE
dc.subjectFashnologyde_DE
dc.subjectAugmented Realityde_DE
dc.subjectAcceptancede_DE
dc.subjectAdoptionde_DE
dc.subjectCategorizationde_DE
dc.subjectSmart Glassesde_DE
dc.subjectSegmentationde_DE
dc.titleFashion or Technology? A Fashnology Perspective on the Perception and Adoption of Augmented Reality Smart Glassesde_DE
dc.typeText/Conference Paperde_DE
gi.citation.publisherPlaceBerlinde_DE
gi.citation.startPage179–194de_DE
gi.document.qualitydigidocde_DE

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