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Web Tracking Under the New Data Protection Law: Design Potentials at the Intersection of Jurisprudence and HCI

dc.contributor.authorJakobi, Timo
dc.contributor.authorStevens, Gunnar
dc.contributor.authorSeufert, Anna-Magdalena
dc.contributor.authorBecker, Max
dc.contributor.authorGrafenstein, Max von
dc.date.accessioned2020-04-22T03:52:19Z
dc.date.available2020-04-22T03:52:19Z
dc.date.issued2020
dc.description.abstracthe GDPR regulates at present the handling with personal data fundamentally new and thereby opens new leeway. At the same time, it creates great uncertainty among those affected. One example of this is web tracking: It helps designers to improve the utility and usability of their websites based on, in part, extensive (personal) data collection, or enable operators to finance them. Against this background, in this article we first show the practical relevance of web tracking by collecting the web trackers of the 100 most popular pages of each of the 28 EU member states. Building on this, we show which data these trackers collect and analyze their legal bases. Finally, we discuss possible consequences in design and architecture for fulfilling the legally outlined requirements, taking into account a user’s perspective.en
dc.identifier.doi10.1515/icom-2020-0004
dc.identifier.pissn2196-6826
dc.identifier.urihttps://dl.gi.de/handle/20.500.12116/32172
dc.language.isoen
dc.publisherDe Gruyter
dc.relation.ispartofi-com: Vol. 19, No. 1
dc.subjectWeb-Tracking
dc.subjectPrivacy
dc.subjectData protection
dc.subjectGDPR
dc.subjectHCI
dc.titleWeb Tracking Under the New Data Protection Law: Design Potentials at the Intersection of Jurisprudence and HCIen
dc.typeText/Journal Article
gi.citation.endPage45
gi.citation.publisherPlaceBerlin
gi.citation.startPage31

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