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EMISAJ Vol. 04 - 2009

https://dl.gi.de/handle/20.500.12116/3469
Auflistung nach:

Auflistung EMISAJ Vol. 04 - 2009 nach Autor:in "Becker, Jörg"

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  • Zeitschriftenartikel
    Model-Based Decision Support for the Customer-Specific Configuration of Value Bundles
    (Enterprise Modelling and Information Systems Architectures - An International Journal: Vol. 4, Nr. 1, 2009) Becker, Jörg; Beverungen, Daniel; Knackstedt, Ralf; Müller, Oliver
    Customers in B2B as well as B2C markets increasingly demand integrated problem solutions from their suppliers, comprising both physical artefacts (products) and services. Applying a mixed bundling strategy to offer such value bundles to customers foremost requires a sound configuration and economic calculation of value propositions, based on previously defined modules of products and services. In this paper, a modelling language is introduced to describe the function and structure of such modules, as well as to calculate the economic consequences of value propositions on a customer-individual level. The proposed modelling language has been embedded into a software tool to evaluate its utility regarding the customization and offering of integrated value bundles to customers.