Auflistung nach Autor:in "Alani, Harith"
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- KonferenzbeitragAnalysing engagement towards the 2014 Earth Hour Campaign in Twitter(EnviroInfo & ICT4S, Adjunct Proceedings, 2015) Fernandez, Miriam; Burel, Gregoire; Alani, Harith; Schibelsky Godoy Piccolo, Lara; Meili, Christoph; Hess, RaphaelEarth Hour (EH) is a large-scale campaign launched by the World Wide Fund For Nature (WWF) every year to raise awareness about environmental issues. Although the EH campaign is active on social media, there is currently no systematic way of assessing its impact on public engagement and the topics they post about. In this paper we study engagement towards the 2014 EH campaign on Twitter. By analysing more than 35K tweets around the campaign we observed that longer posts, easier to read and with positive sentiment generated higher attention levels. Conversations were driven by the main themes of the campaign (super hero, the panda, etc.), but engagement towards these themes did not always translate in engagement towards environmental issues. Users decreased their engagement towards the topics of the campaign after it finished, but these topics still remained in their conversations one month later.
- KonferenzbeitragPerceptions and behaviour towards climate change and energy savings - The role of social media(EnviroInfo & ICT4S, Conference Proceedings, 2015) S. G. Piccolo, Lara; Alani, HarithSuccess in promoting changes in behaviour is often dependent on the choice of interventions. This research investigates the use of social technology features as interventions to raise energy awareness and to promote a collective behavior change towards saving energy. Aiming at understanding this scenario, an online survey was conducted to extract from Internet users their current position towards climate change, energy savings, and social media usage. Main results are reported in this paper indicating, for instance, that social media is not yet a main source of information in this context. Triggering discussions around the consumption of specific appliances, and associating it with energy-saving tips based on personal experiences were pointed out as promising approaches to support behavior change through social media.