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Auflistung nach Autor:in "Bauer, Christian"

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  • Konferenzbeitrag
    The Hofbox as a decentralised solution for agricultural operations
    (INFORMATIK 2023 - Designing Futures: Zukünfte gestalten, 2023) Weis, Martin; Bökle, Sebastian; Bauer, Christian
    In digital farming applications cloud-based software offers are predominantly used, which simplifies software and data handling, but lacks transparency of data storage and usage. Internet access becomes essential, which makes time-critical and weather-dependant applications dependent on internet connectivity posing risks for timely execution. To address these issues, a Hofbox concept is being developed that provides openly available software components on local computer hardware. It is based on a modular structure with automatically installable and configurable microservices. The Hofbox thus enables local data storage and processing as well as targeted data exchange via cloud systems that are organised in a decentralised manner. Machinery rings and farmers are targeted decentralised entities. The connected farm boxes are maintained according to an edge computing approach. All components are open source thus ensuring adaptability and expandability, focusing on the use of geodata for small and medium-sized farms.
  • Zeitschriftenartikel
    Markenkonforme Social-Media-Strategie für kleine und mittelgroße Organisationen
    (HMD Praxis der Wirtschaftsinformatik: Vol. 54, No. 5, 2017) Bauer, Christian; Bensmann, Philipp
    Der digitale Kundenkontakt in den sozialen Medien ist für viele Organisationen ein zentraler Bestandteil der digitalen Markenführung und ein wichtiger Baustein der Digital Customer Experience. Gerade kleine und mittelgroße Organisationen blicken allerdings nach wie vor zum Teil mit großer Skepsis auf die Nutzungsmöglichkeiten von Social Media. Beklagt wird fehlendes Know-how, hoher Zeitaufwand und ein unklarer Nutzen. Ein reines „Learning by Doing“ ist jedoch nicht zu empfehlen. Gerade für die Markenführung birgt das Social Web neben den vielfach genannten Potenzialen auch erhebliche Risiken. Um die Potenziale zu realisieren und gleichzeitig die Risiken zu begrenzen, bedarf es einer praktikablen und gleichzeitig klar an den Anforderungen und Rahmenbedingungen der Organisation ausgerichteten Social-Media-Strategie.Der vorliegende Beitrag beschreibt ein Vorgehensmodell zur Entwicklung einer markenkonformen Social-Media-Strategie, speziell für kleine und mittelgroße Organisationen. Ansätze und Methoden der klassischen Strategieentwicklung sowie dem Marken- und Medienmanagement werden zu einem Baukasten kombiniert, mit dem ausgehend von der Marke der Organisation systematisch eine dazu passende Social-Media-Strategie entwickelt und umgesetzt werden kann. Klarer Nutzen, Ressourceneffizienz und einfache Handhabung sind dabei wesentliche Kriterien der Methodenauswahl. Die Anwendung des Modells wird anhand des praktischen Einsatzes bei Viva con Agua de Sankt Pauli e. V. dargestellt, einer Non-Profit-Organisation, die sich für den weltweiten Zugang zu sauberem Trinkwasser einsetzt.AbstractGetting in touch with customers through Social Media is a key component of digital brand management and an important part of the digital customer experience. Yet many small and medium-sized organizations still have a great deal of skepticism about the usefulness of Social Media. They complain about a lack of know-how, a high workload and an unclear benefit. A simple “Learning by doing” the trial-and-error-way is not recommended to these organizations. Despite its manifold and well-known potentials, the social web also carries considerable risks, especially for brand management. In order to exploit the potentials and to limit the risks at the same time, a viable Social Media Strategy is essential, that is clearly aligned with the individual requirements and conditions of the organization.The present article describes a process model particularly for small and medium-sized organizations to develop a brand-compliant Social Media Strategy. Various approaches and methods from Strategy Development as well as Brand and Media Management are combined into a modular system that helps to systematically develop and implement a suitable Social Media Strategy based on the brand of the organization. Clear benefits, resource efficiency and ease of use are essential criteria for choosing the included approaches and methods. Finally, the use of the model is demonstrated by the practical application at Viva con Agua de Sankt Pauli e. V., a non-profit organization that works for worldwide access to clean drinking water.
  • Konferenzbeitrag
    The German Network on Life Cycle Inventory Data – Using Modern Techniques for Web Portals to Meet the Requirements of an Environmental Network
    (Managing Environmental Knowledge, 2006) Stadtherr, Achim; Düpmeier, Clemens; Bauer, Christian; Schebek, Liselotte
    The Network on Life Cycle Inventory Data is the information and communication platform for all groups and persons interested in life cycle analyses in Germany. Life cycle inventory (LCI) data is a prerequisite for life cycle assessments and other methods in the area of life cycle analyses instruments that are increasingly used in industry and environmental policy. In line with the concept and structure of the network there are three main objectives to be met by a communication infrastructure: firstly, it has to be a platform to enhance the scientific fundamentals of life cycle analyses in a dialogue with science and users, secondly, it has to be a working platform for the science corporation and, thirdly, an architecture to integrate a self-supporting infrastructure for supply of LCI data. These objectives result in a communication infrastructure based on a web portal as front end, a content management system, a user management system via LDAP, and groupware functionalities as well as in an LCI data supply management system with a relational database technology behind. The content management and portal server framework selected is based on broadly used and accepted Java technology. It will be able to support the currently developed final organisation structure of the network, consisting of independent bodies: a development Association, LC Validate and LC Data. This paper reveals the elements of a communication infrastructure for the Network on Life Cycle Inventory Data and their contribution to the objectives of the organization. It is shown that the use of modern techniques for web portals enables the computer scientist to meet the requirements of an environmental network, while still efforts have to be made to realize the interoperability between relevant components.