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Auflistung nach Autor:in "Bruns, Katherina"

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  • Zeitschriftenartikel
    Value-in-Use and Mobile Technologies
    (Business & Information Systems Engineering: Vol. 6, No. 6, 2014) Bruns, Katherina; Jacob, Frank
    The increasing number of offerings that support consumers’ daily routines has led to a growing discussion in scientific research about consumers’ usage processes. A theoretical foundation for this discussion is offered by the service-dominant logic of marketing. The central idea is that value creation for a consumer is not based on mere product ownership but rather evolves through the usage of various offerings in terms of value-in-use. However, there is no universally accepted method to capture usage processes and analyze them with regard to value-in-use. The article therefore suggests a method for capturing value-in-use. For this purpose the repertory grid method is applied which is further adapted according to the underlying theoretical assumptions and empirically tested in a qualitative study on smartphone usage. On the basis of the findings, a specific value-in-use scale is then developed. Finally, this scale is validated in a quantitative study. The results indicate that the adapted repertory grid method is a promising approach to capture usage processes and the value-in-use created through these processes.
  • Konferenzbeitrag
    Value-in-use of mobile technologies
    (MMS 2012: Mobile und Ubiquitäre Informationssysteme, 2012) Bick, Markus; Bruns, Katherina; Sievert, Jens; Jacob, Frank
    Mobile and ubiquitous technologies are considered one of the currently developed technology innovations with greater market potential in the coming future. Such technologies integrate a whole set of IT-based applications used in the private or working environment of individuals and provide extensive service capacities to support users in carrying out several activities and (work) processes. Characteristically for these kinds of technologies, value is created mainly through the use of technologies rather than ownership. Drawing from the Service- Dominant Logic and considering existing typologies of consumer value, this paper tries to lay a foundation for a potential approach to measure value in use of mobile and ubiquitous technologies. Additionally, data from an open access internet blog on mobile technology usage was further used as a first field source for gaining explorative insights into users' daily activities with mobile technologies and applications by means of a qualitative content analysis. This leads to proposing an initial set of value dimensions that help to better understand how mobile and ubiquitous technologies create value to the user during the usage processes.
  • Zeitschriftenartikel
    Value-in-Use und mobile Technologien
    (Wirtschaftsinformatik: Vol. 56, No. 6, 2014) Bruns, Katherina; Jacob, Frank
    Die starke Verbreitung von Angeboten, die Nachfrager in ihrem Alltag unterstützen, führt innerhalb der Forschung zu einer zunehmenden Auseinandersetzung mit den Nutzungsprozessen der Nachfrager. Eine theoretische Grundlage für diese Auseinandersetzung bietet die Service-Dominant Logic of Marketing. Sie geht davon aus, dass die eigentliche Nutzenentfaltung für einen Nachfrager nicht durch den bloßen Produktbesitz, sondern erst im Nutzungsprozess in Form von Value-in-Use entsteht. Bislang existiert jedoch keine allgemein anerkannte Methode, mit deren Hilfe sich Nutzungsprozesse erfassen und im Hinblick auf den Value-in-Use analysieren lassen. Im Beitrag wird daher eine Methode zur Erfassung des Value-in-Use vorgeschlagen. Hierzu wird auf die Repertory-Grid-Methode zurückgegriffen, welche gemäß den zugrundeliegenden theoretischen Annahmen adaptiert und im Rahmen einer qualitativen Studie zur Smartphone-Nutzung empirisch getestet wird. Die gewonnenen Erkenntnisse ermöglichten die Erarbeitung einer spezifischen Value-in-Use-Skala. Eine quantitative Studie validierte diese abschließend. Die adaptierte Repertory-Grid-Methode wird folglich als ein vielversprechender Ansatz zur Erfassung von Nutzungsprozessen und dem dabei entstehenden Value-in-Use betrachtet.AbstractThe increasing number of offerings that support consumers’ daily routines has led to a growing discussion in scientific research about consumers’ usage processes. A theoretical foundation for this discussion is offered by the service-dominant logic of marketing. The central idea is that value creation for a consumer is not based on mere product ownership but rather evolves through the usage of various offerings in terms of value-in-use. However, there is no universally accepted method to capture usage processes and analyze them with regard to value-in-use. The article therefore suggests a method for capturing value-in-use. For this purpose the repertory grid method is applied which is further adapted according to the underlying theoretical assumptions and empirically tested in a qualitative study on smartphone usage. On the basis of the findings, a specific value-in-use scale is then developed. Finally, this scale is validated in a quantitative study. The results indicate that the adapted repertory grid method is a promising approach to capture usage processes and the value-in-use created through these processes.