Auflistung nach Autor:in "Penkert, Lydia"
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- KonferenzbeitragIncreasing Sustainable User Behaviour in Digital Products Through Transparent Sustainability Information(Mensch und Computer 2023 - Tagungsband, 2023) Penkert, Lydia; Gröschel, CarlSustainable user behavior and purchasing preferences are crucial in combating the climate crisis and encourage businesses to develop eco-efficient and sustainable products. This study examines the impact of transparency in sustainability information for digital products on users’ behavior, conducting an online study with 80 participants. Participants were asked to decide for a website from a search result list - in the experimental condition the result list additionally contained information on the energy type the website was hosted (fossil or renewable energy). The results reveal that the inclusion of sustainability information in search results significantly influences users, leading to an increased preference for search results hosted on renewable energy platforms.
- WorkshopbeitragLeveraging Jobs to Be Done Framework for Effective User Experience Research(Usability Professionals 23, 2023) Penkert, LydiaThis case study delves into the impactful application of the Jobs to Be Done (JTBD) framework in User Experience Research, specifically within the travel industry. It highlights how JTBD has transformed the comprehension and communication of user motivations and needs at trivago, a globally renowned hotel search platform. This case study provides best practices and insights in real world application in the process of creating a comprehensive JTBD Map using a diary study, discuss quantification methods for JTBD, and demonstrate how JTBD has supported product development.
- KonferenzbeitragProviant per Lieferant - Der virtuelle Einkauf(Mensch & Computer 2014 - Workshopband, 2014) Ansorge, Veronika; Kunze, Ann-Kathrin; Lausen, Melanie; Penkert, LydiaIn dieser Ausarbeitung wird ein gestensteuerungs-basiertes virtuelles Einkaufskonzept vorgestellt. Durch die Kombination multimedialer Ein- und Ausgabegeräte wird ein ganzheitlicher Ansatz konzi-piert, der Nachteile existierender Systeme ausgleicht. Besonders für körperlich eingeschränkte Perso-nen bietet das aufgezeigte Konzept eine Möglichkeit am aktiven Einkaufen zu partizipieren.