Auflistung nach Autor:in "Pietzker, Marcus"
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- KonferenzbeitragFramework für Geschäftsmodelle von Unternehmenssoftwareplattformen(1st International Conference on Software Product Management 2023, 2023) Pietzker, Marcus; Schönhofen, Felix; Herzwurm, GeorgMegatrends like Digitization, Globalization and Customer Empowerment drive companies in the IT Industry to constantly change their business models. In particular, the term “Software Platforms” is still gaining significance in this context. This contribution suggests a fromwork for exploring business models of software platforms for enterprise software. This framework could then represent the basis for an industry comparision and a first step towards the formulation of practical recommendations.