Auflistung nach Autor:in "Wagner vom Berg, Benjamin"
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- KonferenzbeitragHydrogen Technology Business Process Management Modeling: Standardization and digitization of processes within the hydrogen infrastructure(EnviroInfo 2022, 2022) Kühne, Uta; O'Shea, Miriam; Wagner vom Berg, BenjaminStandardization and digitization are important factors to accelerate the development of hydrogen infrastructure for transport and mobility purposes. The digitization of administrative processes in particular can help to make information-intensive and often complex processes within authorities more efficient and transparent. A uniform standardization of technologies and process descriptions can simplify and accelerate the market launch and approval processes. The project ‘Hydrogen Technology Business Process Management Modeling’ concentrate on the two focus areas standardization and digitization to ease the application process of hydrogen filling stations.
- KonferenzbeitragIncentive Scheme within a Sustainability CRM for Mobility(Proceedings of the 27th Conference on Environmental Informatics - Informatics for Environmental Protection, Sustainable Development and Risk Management, 2013) Wagner vom Berg, Benjamin; Norrenbrock, Rolf; Marx Gómez, JorgeThe ecological dimension of sustainability in the meaning of consumption of natural resources is one important topic of our times. The transportation of goods and persons has a major impact on resource consumption and emissions. Electric vehicles are not solving these problems but they are offering a chance for a change of the mobility behaviour towards an eco-friendly mobility. This change of behaviour needs new transportation offers, new business models and new information systems. Intermodal transportation and the switch from individual mobility with combustion engine cars to public transport is here a key factor. Also new offers like car-sharing and car-pooling are playing an important role. Mobility management and mobility marketing addressing this switch of mobility on a municipal and on a company level. New and existing mobility provider like Deutsche Bahn sustainable mobility issues in their information and marketing policy. At the end the customer has to change his behaviour and has to accept the more sustainable offers. With the integration of a Customer Relationship Management approach this change of behaviour might be brought forward. Incentive schemes are playing an important role within the CRM, because they can directly motivate the costumer to accept certain offers. Incentive schemes can be based on different ideas like game-based or reward-based approaches and have a high ability to be operationalized in software systems. In this paper should be described the idea of a Sustainability CRM and how an incentive scheme can influence customer behaviour to change his mobility to a more sustainable way. Also a software prototype build as a smart phone application for travel assistance is presented that is based on the presented incentive scheme.
- KonferenzbeitragR3 – Resilient, Regional, Retail: Implementation of SusCRM Approach within a Local Retail Platform(EnviroInfo 2022, 2022) Haridas, Sarankumar; Schulte, Richard; Leibenath, Mattes; Wagner vom Berg, BenjaminCurrent consumption patterns in offline and online retailing pose challenges in terms of sustainability aspects such as overcoming the last mile, and product-related and energy-related environmental impacts. In the last decades, customers have changed their mindset from money to sustainability which includes e-Commerce neglecting the greenhouse gas emissions which is linked to the last mile delivery. Alternative choices of delivery method and individual mobility are resulting in different emissions. To bridge the gap this work investigates how to apply a SusCRM (Sustainability Customer Relationship Management) to a local retail platform to meet both customer expectations and sustainable and conscious consumption. An overview of potential incentive systems for implementation within a local e-marketplace is presented.
- KonferenzbeitragTowards a Sustainable Software Architecture for the NEMo Mobility Platform(Environmental Infomatics - Stability, Continuity, Innovation: Current trends and future perspectives based on 30 years of history, 2016) Jelschen, Jan; Küpker, Christoph; Sandau, Alexander; Wagner vom Berg, Benjamin; Marx Gómez, Jorge; Winter, Andreas
- KonferenzbeitragTrends in Mobility: A Competitive Based Approach for Virtual Mobility Providers to Participate in Transportation Markets(Advances and New Trends in Environmental Informatics - Stability, Continuity, Innovation, 2016) Sandau, Alexander; Marx Gómez, Jorge; Wagner vom Berg, Benjamin