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Auflistung nach Autor:in "Wilke, Tim"

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  • Textdokument
    Building Brand Love: A Dynamic Capabilities Approach
    (Digital Enterprise Computing (DEC 2017), 2017) Rossmann, Alexander; Wilke, Tim
    This paper investigates the impact of dynamic capabilities (DC) on brand love. From a resource-based view, there is little clarity vis-à-vis the specific capabilities that drive the ability to create brand love. This paper focuses on three research questions: Firstly, which dynamic capabilities are relevant for brand love? Secondly, how strong is the impact of certain dynamic capabilities on brand love? Thirdly, which conditions mediate and moderate the impact of specific dynamic capabilities on brand love? Data from a multi-method research approach have been used to identify the specific capabilities that corporations need, to enhance brand love. Furthermore, a standardized online survey was conducted on marketing executives and evaluated by structural equation modeling. The results indicate, that customer expertise plays a major role in the relationship between dynamic capabilities and brand love. Furthermore, this relationship is more important in markets that have a low competitive differentiation in products and services.
  • Textdokument
    Electronic Word-of-Mouth: A Systematic Literature Analysis
    (Digital Enterprise Computing (DEC 2017), 2017) Schmäh, Marco; Wilke, Tim; Rossmann, Alexander
    Electronic word-of-mouth (eWoM) communication plays an increasingly important role in modern business. The underlying concept of word-of-mouth (WoM) communication is well researched and has proved highly significant in respect of its impact on customers purchase behavior. However, due to the advent of digital technologies, decision-making among customers is progressively shifting to the online world. Consequently, eWoM has received a lot of attention from the academic community. As multiple research papers focus on specific facets of eWoM, there is a need to integrate current research results systematically. Thus, this paper presents a scientific literature analysis in order to determine the current state-of-the-art in the field of eWoM. Five main research areas were analyzed, supporting the need for further eWoM studies and providing a structured overview of existing results.
  • Textdokument
    Smart Meter based Business Models for the Electricity Sector - A Systematical Literature Research
    (Digital Enterprise Computing (DEC 2017), 2017) Bischoff, Daniel; Kinitzki, Martin; Wilke, Tim; Zeqiraj, Flamur; Zivkovic, Sanja; Koppenhöfer, Christine; Fauser, Jan; Hertweck, Dieter
    The Act on the Digitization of the Energy Transition forces German industries and households to introduce smart meters in order to save energy, to gain individual based electricity tariffs and to digitize the energy data flow. Smart meter can be regarded as the advancement of the traditional meter. Utilizing this new technology enables a wide range of innovative business models that provide additional value for the electricity suppliers as well as for their customers. In this study, we followed a two-step approach. At first, we provide a state-of-the-art comparison of these business models found in the literature and identify structural differences in the way they add value to the offered products and services. Secondly, the business models are grouped into categories with respect to customer segments and the added value to the smart grid. Findings indicate that most business models focus on the end-consumer as their main customer.