In many companies, employees and managers alike are critical about the quality of their intranet. Solutions focusing on technical and process improvements frequently fail to produce sustainable results because they ignore one key factor for the quality of written content: Amid the day-to-day business routine there are too many obstacles for doing good editorial work and acquiring writing skills. To encourage the production of quality texts, an environment must be created that encourages writing, a culture where editorial work is firmly established, trained and performed efficiently.