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Auflistung nach Schlagwort "Automotive Industry"

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  • Konferenzbeitrag
    Challenges in the Development of Mobile Online Services in the Automotive Industry - A Case Study
    (Software Engineering 2022, 2022) Prenner, Nils; Klünder, Jil; Nolting, Michael; Sniehotta, Oliver; Schneider, Kurt
    Automotive companies need to develop new innovations fast in order to stay ahead of their competitors. New sensor technologies and the connection between cars and smartphones open the development of different services, like the analysis of driving behavior. These services are called mobile online services and are a growing field in the automotive sector. We want to understand the challenges that slow down the development of mobile online services in automotive companies. Therefore, we conducted a case study with an interview study in a project that develops services to manage vehicle fleets. Our results show that the company considers mobile online services rather as a by-product and is still focused on the manufacturing of cars. This summary refers to the paper Challenges in the Development of Mobile Online Services in the Automotive Industry -A Case Study. This paper was published as full research paper in the proceedings of the Joint International Conference on Software and System Processes and International Conference on Global Software Engineering 2021.
  • Zeitschriftenartikel
    Vernetzte Fahrzeuge – empirische Analyse digitaler Geschäftsmodelle für Connected-Car-Services
    (HMD Praxis der Wirtschaftsinformatik: Vol. 55, No. 2, 2018) Bosler, Micha; Burr, Wolfgang; Ihring, Leonie
    In der Automobilindustrie führt die Digitalisierung zu vernetzten Fahrzeugen, die mit digitalen Diensten Mehrwerte für Fahrer und Halter hinsichtlich Sicherheit, Navigation, Information, Komfort sowie Unterhaltung generieren. Die Connected-Car-Services bilden das zentrale Nutzenversprechen neuer Geschäftsmodelle, welche das traditionelle Geschäftskonzept der Automobilhersteller ergänzen. Der vorliegende Betrag widmet sich besagten Geschäftsmodell-Innovationen im Kontext der vernetzten Automobile. Basierend auf einer empirischen Analyse von Audi connect, BMW ConnectedDrive und Mercedes me connect werden die grundlegenden Komponenten der Connected-Car-Geschäftsmodelle identifiziert. Due to the digitization, the automotive industry leads towards connected vehicles. The resulting digital services create added value for drivers and owners regarding safety, navigation, information, convenience, and entertainment. Connected car services are the key value proposition of new business models in addition to the traditional business concept of the automobile manufacturers. This article analyzes the mentioned business model innovations in the context of connected vehicles. Based on the insights obtained from a multiple case study including Audi connect, BMW ConnectedDrive and Mercedes me connect, the underlying components of a connected car business model are identified.