Logo des Repositoriums

Auflistung nach Schlagwort "Individualization"

1 - 4 von 4
  • Zeitschriftenartikel
    Beziehungsmarketing aus Kundensicht
    (Wirtschaftsinformatik: Vol. 49, No. 1, 2007) Treiblmaier, Horst
    Relationship Marketing from a Customer’s Perspective. Companies need a wealth of personal data in order to address customers in a targeted manner. Utilizing IT enables them to directly address customers in order to increase sales by improving customer retention. The use of personal data becomes problematic when customers decline the use of their data. If companies ignore their customers’ privacy preferences, their chances of retaining them with targeted offers decline. In this paper, we first identify opportunities and drawbacks of individualization measures from a customer’s perspective based on the findings of a qualitative survey. The results of a quantitative survey illustrate how people’s general attitude toward personal data transmission determines their perception of personalization measures.
  • Zeitschriftenartikel
    Digitalisierung als Grundlage wertvoller Zusammenarbeit – Die Gestaltung von Service-Ökosystemen in den personennahen Dienstleistungen
    (HMD Praxis der Wirtschaftsinformatik: Vol. 57, No. 4, 2020) Fischer, Simon; Lux, Anna; Guerrero, Ricardo; Ahmad, Rangina; Lohrenz, Lisa; Lattemann, Christoph
    Die Erwartungen von Kunden an Sach- und Dienstleistungen haben sich verändert. Einerseits stellen sie höhere Anforderungen in Bezug auf Qualität, Komfort und Personalisierung. Andererseits möchten sie gestaltend zur Erreichung dieser Werte beitragen. Um weiterhin am Markt konkurrieren zu können, müssen Unternehmen traditionelle Kunden- und Anbieterrollen ebenso hinter sich lassen, wie die Vorstellung, dass sie im Alleingang Innovationen schaffen zu können. Service-Ökosysteme werden in diesem Kontext zum Schlüssel innovativer Wertangebote und führen aktuelle Trends der Dienstleistungsentwicklung zusammen. In Symbiose mit digitalen Technologien werden sie zu einem attraktiven Instrument für die Schaffung von losen, heterogenen Partnernetzwerken, die gemeinsam innovative Dienstleistungen entwickeln und anbieten. Anhand von acht Fallbeispielen zeigt der vorliegende Beitrag auf, wie auch Unternehmen aus dem Bereich der personennahen Dienstleistungen dieses Instrument zur Aktivierung des eigenen Digitalisierungspotenzials heranziehen können. Einen Rahmen zur vergleichenden Analyse und Gestaltung kann hierbei die ‚Service Canvas‘, der vom Bundesministerium für Bildung und Forschung (BMBF) geförderten Begleitforschung BeDien, bieten. Betrachtungspunkte wie Individualisierung, Integration, Kollaboration und Digitale Services decken Stärken, Schwerpunkte und Entwicklungspotenziale von Service-Ökosystemen auf und geben so Anhaltspunkte, wie sich Digitalisierung als Grundlage für die Zusammenarbeit zielgerichtet einsetzen lässt. Customers’ expectations towards goods and services have changed. On the one hand, customers place higher demands on quality, comfort and personalization. On the other hand, they want to be taken into consideration to contribute to this value creation. In order to continue to compete in the market, companies must leave traditional customer and supplier roles aside as well as the idea of being able to create innovations on their own. Service ecosystems become the key to develop innovative value propositions and bring together current trends in service development. In symbiosis with digital technologies, they become an attractive tool for creating loose, heterogeneous partner networks. Based on eight case studies, this article reveals how companies in the field of human-centered services, or the so-called ‘personal services’, use their service ecosystems to achieve their own digitalization potential. A framework for comparative analysis and design can be provided by the ‘Service Canvas’ of the BMBF-funded research project BeDien. Different elements such as individualization, integration, collaboration and digital services reveal the strengths, advantages and development potential of service ecosystems and thus, provide indications on how digitalization can be used in a systematic manner as a basis for collaboration.
  • Zeitschriftenartikel
    How Artificial Intelligence Challenges Tailorable Technology Design
    (Business & Information Systems Engineering: Vol. 66, No. 3, 2024) Fechner, Pascal; König, Fabian; Lockl, Jannik; Röglinger, Maximilian
    Artificial intelligence (AI) has significantly advanced healthcare and created unprecedented opportunities to enhance patient-centeredness and empowerment. This progress promotes individualized medicine, where treatment and care are tailored to each patient’s unique needs and characteristics. The Theory of Tailorable Technology Design has considerable potential to contribute to individualized medicine as it focuses on information systems (IS) that users can modify and redesign in the context of use. While the theory accounts for both the designer and user perspectives in the lifecycle of an IS, it does not reflect the inductive learning and autonomy of AI throughout the tailoring process. Therefore, this study posits the conjecture that current knowledge about tailorable technology design does not effectively account for IS that incorporate AI. To investigate this conjecture and challenge the Theory of Tailorable Technology Design, a revelatory design study of an AI-enabled individual IS in the domain of bladder monitoring is conducted. Based on the empirical evidence from the design study, the primary contribution of this work lies in three propositions for the design of tailorable technology, culminating in a Revised Theory of Tailorable Technology Design. As the outcome of the design study, the secondary contribution of this work is concrete design knowledge for AI-enabled individualized bladder monitoring systems that empower patients with neurogenic lower urinary tract dysfunction (NLUTD). Overall, this study highlights the value of AI for patient-centeredness in IS design.
  • Zeitschriftenartikel
    Individualisierte Finanzdienstleistungsberatung für Privatkunden — Konzept und prototypische Umsetzung
    (Wirtschaftsinformatik: Vol. 46, No. 6, 2004) Buhl, Hans Ulrich; Heinrich, Bernd; Steck, Werner; Winkler, Veronica
    The article describes and discusses requirements as well as the business concept to generate financially optimized and individualized advisory suggestions for private customers in the financial industry. On this basis we presently design business and technical components of an advisory system. Within the research cooperation for situation, individualization and personalization (FORSIP) the system is prototypically implemented in the context of retirement planning. In addition we discuss possibilities for a customer-friendly visualization of investment risk and their technically implementation within the prototype.