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- ZeitschriftenartikelAVENTEON Mobile Business Assistant(Wirtschaftsinformatik: Vol. 47, No. 1, 2005) Habermann, KaiWith the emergence of new mobile data technologies such as GPRS, WLAN and UMTS, corporations now realize that it is possible for the first time to create “real-time” mobile business processes that can truly deliver greater efficiencies at the business process level. ‘Realtime’ here refers to constant data exchanges that ultimately enable seamless interactions between central planners and mobile workers.As with most IT investments, the key factor that will lead to the adoption of mobile business processes among enterprises will be the generation of a positive “mobile” Return on Investment (mROI) based on a stable business case. This can be best performed in an ongoing iterative approach where learning from the current implemented process is always used for further process improvements.This paper primarily examines how existing mobile business processes can be optimized in order to deliver truly greater business process efficiencies for companies that are looking to deploy mobile solutions and also examines some of the best practices that enterprises should consider before making any substantial investment decision into a new mobile process.Finally the paper takes a look at the Aventeon Mobile Business Assistant (MBA) which is a new, cutting edge software that is particularly designed for creation and optimization of “Real-time Mobile Business Processes”. The MBA offers specific products for key verticals including utilities, repair services, logistics, sales and pharmaceuticals. In the development, the MBA strictly follows the key success factors of a process oriented mobile solution and is set up to deal with the complex challenges of the mobile business world.