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Auflistung nach Schlagwort "Needs Persona"

1 - 2 von 2
  • Konferenzbeitrag
    Learnings from a Guided Method for Experience Design: Psychological Needs in the Context of the Privacy Value
    (Open Identity Summit 2024, 2024) Krueger, Anne Elisabeth; Brandenburg, Stefan
    This position paper introduces a guided method for experience design that addresses the importance and challenge of considering the rather abstract psychological (user) needs and values as input for creative ideation processes of interactive systems. We present exemplary empirical results from the application of the method concerning the value of privacy, revealing how needs and values can become tangible for user experience designers. Also, interdependencies between the value of privacy and psychological needs, and between the concepts of psychological needs and values in general, were identified by applying the guided experience design method. Learning about the connections of needs and values provide valuable insights for experience design, which are discussed in the paper and should be further explored.
  • Workshopbeitrag
    Two methods for Experience Design based on the Needs Empathy Map: Persona with Needs and Needs Persona
    (Mensch und Computer 2022 - Workshopband, 2022) Krueger, Anne Elisabeth
    Designing for psychological needs is an essential approach to designing for a positive experience in the context of interactive products and services. However, psychological needs are often perceived as rather abstract and there is a need for methods that support the design team to use them systematically in the experience-centered design process for creative ideation. In this paper, two methods are presented that support the designers in developing personas with the help of a specifically designed Needs Empathy Map, which systematically integrates the psychological needs model: The Persona with Needs and the Needs Persona methods. With the help of the Persona with Needs method, a hypothetical persona or a persona based on user research data is developed and the relevant psychological needs of the persona are derived based on this cognitive process. The Needs Persona method, on the other hand, starts from one or a set of psychological needs per se and makes it tangible and concrete with the help of the development of the persona on the empathy map. Both methods are suitable to sensitize for and for finding a common point of view in the design team on the perspective of potential users and psychological needs. At the same time, both methods can be used as a starting point for creative brainstorming in the context of experience-oriented design - either together or independently of each other.