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Auflistung nach Schlagwort "Product management"

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  • Textdokument
    Challenges with Problem Exploration and Validation in the B2B Domain
    (Digital Enterprise Computing (DEC 2017), 2017) Bohn, Feline; Glasbrenner, Annika; Tränkle, Sascha
    Developing new products and services, which create value for customers in dynamic business environments, is highly challenging. A deep understanding of potential customers and their problems is required before deciding which features or capabilities to develop. In order to gain a better understanding of the problems it is helpful to engage with potential customers, ask them about their pains and listen closely to what they say. Lean and agile product management approaches provide techniques for exploring problems, revealing the underlying problem-related assumptions, and validating problems. Until now, these methods have been mainly used in Business-to-Consumer (B2C) domains. There is a lack of reported experience and knowledge about challenges when applying problem exploration and validation techniques in the Business-to-Business (B2B) domain. This article presents a case study about a product development effort in a large IT company offering software-intensive products and services in the B2B domain. The objective of the study is to identify the B2B-specific challenges with respect to problem exploration and validation. Results from the case study show that the huge number of various problems and their variations in B2B contexts, partially caused by different company environments, makes it difficult to identify the most relevant problems and to align them with a suitable customer segment. By utilizing an approach that iterates problem exploration and problem validation, it is possible to create a ranked problem list that can support customer segmentation and guide the product development.
  • Konferenzbeitrag
    What's Hot in Product Roadmapping?
    (Software Engineering 2020, 2020) Münch, Jürgen; Trieflinger, Stefan; Lang, Dominic
    Organizations are increasingly challenged by dynamic and technical market environments. Traditional product roadmapping practices such as detailed and fixed long-term planning typically fail in such environments. Therefore, companies are actively seeking ways to improve their product roadmapping approach. This paper aims at identifying problems and challenges with respect to product roadmapping. In addition, it aims at understanding how companies succeed in improving their roadmapping practices in their respective company contexts. We conducted semi-structured expert interviews with 15 experts from 13 German companies and conducted a thematic data analysis. The analysis showed that a significant number of companies is still struggling with traditional feature-based product-roadmapping and opinion-based prioritization of features. The most promising areas for improvement are stating the outcomes a company is trying to achieve and making them part of the roadmap, sharing or co-developing the roadmap with stakeholders, and establishing discovery activities. This summary refers to the paper What´s Hot in Product Roadmapping? Key Practices and Success Factors. This paper was published as full research paper in the Proceedings of the International Conference on Product-Focused Software Process Improvement (PROFES).