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Auflistung nach Schlagwort "Service-dominant logic"

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  • Zeitschriftenartikel
    A Value Co-creation Perspective on Information Systems Analysis and Design
    (Business & Information Systems Engineering: Vol. 61, No. 4, 2019) Haki, Kazem; Blaschke, Michael; Aier, Stephan; Winter, Robert
    Information systems analysis and design (ISAD) ensures the design of information systems (IS) in line with the requirements of a business environment. Since ISAD approaches follow the currently dominant logic of business, the rise of a new and thriving business logic may require revisiting and advancing extant ISAD approaches and techniques. One of the prevailing debates in marketing research is the paradigmatic shift from a goods-dominant (G-D) to a service-dominant (S-D) logic of business. The cornerstone of this reorientation is the concept of value co-creation emphasizing joint value creation among a variety of actors within a business network. With the aim of introducing value co-creation as a new discourse to ISAD research, this research note argues that (1) the lens of S-D logic with its core concept of value co-creation provides a novel perspective to ISAD. The authors also assert that (2) value co-creation-informed IS design realizes the paradigmatic shift from G-D to S-D logic. Building on this mutual relationship between value co-creation and ISAD, they propose a research agenda and discuss the ISAD artifacts that prospective research may target.
  • Zeitschriftenartikel
    Service-Systems-Engineering
    (Wirtschaftsinformatik: Vol. 56, No. 2, 2014) Böhmann, Tilo; Leimeister, Jan Marco; Möslein, Kathrin
    Service-Systems-Engineering (SSE) stellt die systematische Gestaltung und Entwicklung von Servicesystemen in den Mittelpunkt des Forschungsinteresses. Servicesysteme ermöglichen interaktive Wertschöpfung durch eine auf ein Wertversprechen ausgerichtete Konfiguration von Akteuren und Ressourcen. Weil diese Konfiguration unter anderem die Servicearchitektur, die Technologie, die Information und physische Artefakte in der Nutzung einschließt, handelt es sich um soziotechnische Systeme. Die Wirtschaftsinformatik kann mit ihrer interdisziplinären Tradition und Integrationsfähigkeit eine führende Rolle im Verständnis und der Entwicklung dieser Systeme spielen. SSE verdeutlicht das Potenzial, das die Entwicklung anwendbarer Theorien, Methoden und Ansätze der systematischen Gestaltung, Entwicklung und Pilotierung von Servicesystemen besitzt. Dies gilt umso mehr, wenn diese auf einem verbesserten Verständnis der grundlegenden Wirkprinzipien dieser Systeme beruhen. In diesem Zusammenhang stellen sich insbesondere drei zentrale Forschungsherausforderungen: 1.) die Entwicklung von Servicearchitekturen, 2.) die Entwicklung neuer Interaktionsformen mit Servicesystemen sowie 3.) die Mobilisierung von Ressourcen für Servicesysteme. Letzteres bezeichnet eine IT-gestützte Ausweitung des Zugriffs auf und der Nutzung von Ressourcen. Die Forschung in diesem Kontext ist vor allem deshalb herausfordernd, weil die Entwicklung von Modellen, Methoden und Artefakten in Servicesystemen oft die Einbettung in reale oder sogar neuartige Servicesysteme erfordert. Daher erscheinen methodisch vor allem die Pilotierung IT-basierter Innovationen, gestaltungsorientierte Forschung sowie Aktionsforschung sinnvoll. Als eine integrative Disziplin ist die Wirtschaftsinformatik besonders gut positioniert, um die Forschung zur evidenzbasierten Gestaltung der Architekturen, Interaktionen und Ressourcenzugängen von Servicesystemen zu befördern und wichtige Beiträge zu einer Konstruktionslehre für Servicesysteme zu leisten.AbstractService systems engineering (SSE) focuses on the systematic design and development of service systems. Guided by a value proposition, service systems enable value co-creation through a configuration of actors and resources (often including a service architecture, technology, information, and physical artifacts), therefore constituting complex socio-technical systems. IS research can play a leading role in understanding and developing service systems. SSE calls for research leading to actionable design theories, methods and approaches for systematically designing, developing and piloting service systems, based upon understanding the underlying principles of service systems. Three major challenges have been identified: engineering service architectures, engineering service systems interactions, and engineering resource mobilization, i.e. extending the access to and use of resources by means of IT. Researching SSE is challenging. Assessing the models, methods, or artifacts of SSE often requires embedded research within existing or even novel service systems. Consequently, approaches such as piloting IT-based innovations, design research or action research are the most promising for SSE research. As an integrative discipline, IS is in a unique position to spearhead the efforts in advancing the architecture, interaction, and resource base of service systems with evidence-based design.
  • Zeitschriftenartikel
    The Negative Effects of Institutional Logic Multiplicity on Service Platforms in Intermodal Mobility Ecosystems
    (Business & Information Systems Engineering: Vol. 62, No. 5, 2020) Schulz, Thomas; Böhm, Markus; Gewald, Heiko; Celik, Zehra; Krcmar, Helmut
    Digitalization is changing the mobility sector. Companies have developed entirely new mobility services, and mobility services with pre-digital roots, such as ride-sharing and public transport, have leveraged digitalization to become more convenient to use. Nevertheless, private car use remains the dominant mode of transport in most developed countries, leading to problems such as delays due to traffic congestion, insufficient parking spaces, as well as noise and air pollution. Emerging intermodal mobility ecosystems take advantage of digital advances in mobility services by providing individual, dynamic and context-aware combinations of different mobility services to simplify door-to-door mobility and contribute to the reduction of private car use. However, the service platforms are limited in terms of functional range, for example they may lack integrated ticketing and rely on static data, which makes intermodal mobility inconvenient. This article adopts the service-dominant logic perspective to analyze service ecosystems for intermodal mobility and their service provision. Drawing on traditional institutional literature, the authors question the assumption that service logic is dominant for all actors of a service ecosystem. By applying activity theory, the article illustrates how an institutional logic multiplicity among actors can negatively affect the functional range of service platforms. The results of a qualitative study in Germany show that, in particular, the state logic of some actors, which is characterized by the obligation to provide mobility, impairs the quality of service platforms in supporting citizens in intermodal mobility.
  • Zeitschriftenartikel
    Value-in-Use and Mobile Technologies
    (Business & Information Systems Engineering: Vol. 6, No. 6, 2014) Bruns, Katherina; Jacob, Frank
    The increasing number of offerings that support consumers’ daily routines has led to a growing discussion in scientific research about consumers’ usage processes. A theoretical foundation for this discussion is offered by the service-dominant logic of marketing. The central idea is that value creation for a consumer is not based on mere product ownership but rather evolves through the usage of various offerings in terms of value-in-use. However, there is no universally accepted method to capture usage processes and analyze them with regard to value-in-use. The article therefore suggests a method for capturing value-in-use. For this purpose the repertory grid method is applied which is further adapted according to the underlying theoretical assumptions and empirically tested in a qualitative study on smartphone usage. On the basis of the findings, a specific value-in-use scale is then developed. Finally, this scale is validated in a quantitative study. The results indicate that the adapted repertory grid method is a promising approach to capture usage processes and the value-in-use created through these processes.
  • Zeitschriftenartikel
    Value-in-Use und mobile Technologien
    (Wirtschaftsinformatik: Vol. 56, No. 6, 2014) Bruns, Katherina; Jacob, Frank
    Die starke Verbreitung von Angeboten, die Nachfrager in ihrem Alltag unterstützen, führt innerhalb der Forschung zu einer zunehmenden Auseinandersetzung mit den Nutzungsprozessen der Nachfrager. Eine theoretische Grundlage für diese Auseinandersetzung bietet die Service-Dominant Logic of Marketing. Sie geht davon aus, dass die eigentliche Nutzenentfaltung für einen Nachfrager nicht durch den bloßen Produktbesitz, sondern erst im Nutzungsprozess in Form von Value-in-Use entsteht. Bislang existiert jedoch keine allgemein anerkannte Methode, mit deren Hilfe sich Nutzungsprozesse erfassen und im Hinblick auf den Value-in-Use analysieren lassen. Im Beitrag wird daher eine Methode zur Erfassung des Value-in-Use vorgeschlagen. Hierzu wird auf die Repertory-Grid-Methode zurückgegriffen, welche gemäß den zugrundeliegenden theoretischen Annahmen adaptiert und im Rahmen einer qualitativen Studie zur Smartphone-Nutzung empirisch getestet wird. Die gewonnenen Erkenntnisse ermöglichten die Erarbeitung einer spezifischen Value-in-Use-Skala. Eine quantitative Studie validierte diese abschließend. Die adaptierte Repertory-Grid-Methode wird folglich als ein vielversprechender Ansatz zur Erfassung von Nutzungsprozessen und dem dabei entstehenden Value-in-Use betrachtet.AbstractThe increasing number of offerings that support consumers’ daily routines has led to a growing discussion in scientific research about consumers’ usage processes. A theoretical foundation for this discussion is offered by the service-dominant logic of marketing. The central idea is that value creation for a consumer is not based on mere product ownership but rather evolves through the usage of various offerings in terms of value-in-use. However, there is no universally accepted method to capture usage processes and analyze them with regard to value-in-use. The article therefore suggests a method for capturing value-in-use. For this purpose the repertory grid method is applied which is further adapted according to the underlying theoretical assumptions and empirically tested in a qualitative study on smartphone usage. On the basis of the findings, a specific value-in-use scale is then developed. Finally, this scale is validated in a quantitative study. The results indicate that the adapted repertory grid method is a promising approach to capture usage processes and the value-in-use created through these processes.