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Auflistung nach Schlagwort "UX research"

1 - 3 von 3
  • Konferenzbeitrag
    The Evolving Landscape of UX Research in Industry: How AI is Transforming Manual Practices
    (Mensch und Computer 2024 - Usability Professionals, 2024) Li, Zhenni; Wang, Yu-Ling; Zhang, Bo; Klein, Andreas
    Artificial intelligence (AI) significantly impacts research techniques, strategic decision-making, and result quality control. This study explores how current AI tools reshape user experience research (UXR), their limitations, and future concerns. Insights from interviews with UX researchers and a focus group with UX consultants in China reveal AI’s effectiveness in supporting repetitive tasks, automating workflows, and showing impressive contextual synthesis abilities. However, human judgment remains crucial, and satisfaction with AI is moderate due to data security, regulatory challenges, and the complexity of new tools. The experts emphasized balanced AI integration, ensuring it complements human efforts without replacing human expertise. Strategic implementation and continuous evolution are key to maximizing AI’s potential. Experts suggested that future research should focus on developing AI tools tailored to specific needs, fostering innovation and motivation.
  • Konferenzbeitrag
    Lean UX research at scale: a case study
    (Mensch und Computer 2020 - Tagungsband, 2020) Krout, Kelly; Carrascal, Juan Pablo; Lowdermilk, Travis
    In recent years, as technology engineering production and release cycles have sped up, user experience (UX) research practices have correspondingly become more Lean to best match those cycles. On top of that, the increasing interest in incorporating user feedback into product development keeps pushing the limit of resources that UX research teams can allocate. Is this seemingly unstoppable appetite for customer insights sustainable? How can UX researchers properly support their product teams’ growing needs? We argue that, to be successful at scaling up Lean UX research, product teams need to become active actors in the process, while researchers need to use their expertise to provide guidance and training as required. As an example of this approach, we describe our experience organizing “Developer Day”, a yearly event aimed at scaling up the Lean UX research practices of Microsoft’s Developer Division. Developer Day has also extended the reach of the division’s UX Research team for impacting decisions about the company’s software developer tools and services.
  • Workshopbeitrag
    Die Macht der Triangulation: Effektive Anwendung von Mixed Methods-Designs in der UX-Forschung
    (Mensch und Computer 2022 - Workshopband, 2022) Werning, Tim-Can
    In dem Vortrag werden einige verfahrenstechnische Fragen im Zusammenhang mit Mixed-Methods Designs erörtert, welche die Erhebung, Analyse und Triangulation quantitativer und qualitativer Daten innerhalb einer Studie beinhalten. Zu diesen Fragen gehören die Entscheidung über die Priorität oder Gewichtung der quantitativen und qualitativen Datenerhebung und -analyse in der Studie, die Reihenfolge der Datenerhebung und -analyse sowie die Phase(n) im Forschungsprozess, in denen die quantitativen und qualitativen Daten miteinander verbunden und die Ergebnisse integriert werden. Der Vortrag gibt einen methodischen Überblick über Priorität, Durchführung und Vermischung in sequenziellen und parallelen Designs und bietet einige praktische Anleitungen für die Behandlung dieser Fragen in Bezug auf UX-Research. Außerdem werden die Schritte zur grafischen Darstellung der Verfahren in einer Mixed-Methods-Studie skizziert.