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Auflistung nach Schlagwort "Value co-creation"

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  • Zeitschriftenartikel
    A Value Co-creation Perspective on Information Systems Analysis and Design
    (Business & Information Systems Engineering: Vol. 61, No. 4, 2019) Haki, Kazem; Blaschke, Michael; Aier, Stephan; Winter, Robert
    Information systems analysis and design (ISAD) ensures the design of information systems (IS) in line with the requirements of a business environment. Since ISAD approaches follow the currently dominant logic of business, the rise of a new and thriving business logic may require revisiting and advancing extant ISAD approaches and techniques. One of the prevailing debates in marketing research is the paradigmatic shift from a goods-dominant (G-D) to a service-dominant (S-D) logic of business. The cornerstone of this reorientation is the concept of value co-creation emphasizing joint value creation among a variety of actors within a business network. With the aim of introducing value co-creation as a new discourse to ISAD research, this research note argues that (1) the lens of S-D logic with its core concept of value co-creation provides a novel perspective to ISAD. The authors also assert that (2) value co-creation-informed IS design realizes the paradigmatic shift from G-D to S-D logic. Building on this mutual relationship between value co-creation and ISAD, they propose a research agenda and discuss the ISAD artifacts that prospective research may target.
  • Zeitschriftenartikel
    Methoden zum Design digitaler Plattformen, Geschäftsmodelle und Service-Ökosysteme
    (HMD Praxis der Wirtschaftsinformatik: Vol. 59, No. 5, 2022) Robra-Bissantz, Susanne; Lattemann, Christoph; Laue, Ralf; Leonhard-Pfleger, Raphaela; Wagner, Luisa; Gerundt, Oliver; Schlimbach, Ricarda; Baumann, Sabine; Vorbohle, Christian; Gottschalk, Sebastian; Kundisch, Dennis; Engels, Gregor; Wünderlich, Nancy; Nissen, Volker; Lohrenz, Lisa; Michalke, Simon
    Auf digitalen Märkten besteht, wer die zugrundeliegenden digitalen, unternehmensbezogenen oder akteursübergreifenden institutionellen Arrangements versteht und aktiv gestaltet. Dazu werden ausgereifte, von Forschung und Praxis diskutierte und gemeinsam weiter entwickelte Methoden zum Design digitaler Plattformen, Geschäftsmodelle und Service-Ökosysteme benötigt. Einen gemeinschaftlichen Aufschlag hierzu macht der folgende Artikel. Er entstand aus einem offenen Aufruf in der Wirtschaftsinformatik-Community – über Mailing-Listen und soziale Medien. Im Ergebnis führen sieben Forschergruppen (oder einzelne Forscher und Forscherinnen) ihre aktuellen Erkenntnisse zu diesem Thema zusammen. In digital markets, those who understand and actively design the underlying digital, corporate or cross-actor institutional arrangements will succeed. This requires mature methods for the design of digital platforms, business models and service ecosystems that are discussed and jointly developed by research and practice. The following article is a collaborative approach to this. It emerged from an open call in the business information systems community in Germany—via mailing lists and social media. As a result, seven research groups (or individual researchers) bring together their current findings on this topic.
  • Zeitschriftenartikel
    Service-Dominant Business Model Design for Digital Innovation in Smart Mobility
    (Business & Information Systems Engineering: Vol. 61, No. 1, 2019) Turetken, Oktay; Grefen, Paul; Gilsing, Rick; Adali, O. Ege
    In many business domains, rapid changes have occurred as a consequence of digital innovation, i.e., the application of novel information technologies to achieve specific business goals. A domain where digital innovation has great potential is smart mobility, which aims at moving around large sets of people and goods in a specific geographic setting in an efficient and effective way. So far, many innovations in this domain have concentrated on relatively isolated, technology-driven developments, such as smart route planning for individual travelers. Nice as they are, they have relatively small impact on mobility on a large scale. To achieve substantial digital innovations – for example, optimizing commuting on a city-scale – it is necessary to align the efforts and related values of a spectrum of stakeholders that need to collaborate in a common business model. To this aim, the study proposes the use of service-dominant business logic, which emphasizes the interaction of value network partners as they co-create value through collaborative processes. Moving to this paradigm has significant implications on the way business is done: the business requirements for services will change faster, and the complexity of value networks required to meet these requirements will increase further. This requires new approaches to business engineering that are grounded in the premises of service-dominant logic. The paper introduces the service-dominant business model radar (SDBM/R) as an integral component of a business engineering framework. Following a design science approach, the SDBM/R has been developed in close collaboration with industry experts and evaluated through an extensive series of hands-on workshops with industry professionals from several business domains. This paper focuses on the application and evaluation in the smart mobility domain, addressing the design of new business models for digital innovation of collaborative transport of people and goods. In summary, it contributes a novel business design approach that has an academic background and relevant practical embedding.
  • Zeitschriftenartikel
    Service-Dominant Business Model Design for Digital Innovation in Smart Mobility
    (Business & Information Systems Engineering: Vol. 61, No. 1, 2019) Turetken, Oktay; Grefen, Paul; Gilsing, Rick; Adali, O. Ege
    In many business domains, rapid changes have occurred as a consequence of digital innovation, i.e., the application of novel information technologies to achieve specific business goals. A domain where digital innovation has great potential is smart mobility, which aims at moving around large sets of people and goods in a specific geographic setting in an efficient and effective way. So far, many innovations in this domain have concentrated on relatively isolated, technology-driven developments, such as smart route planning for individual travelers. Nice as they are, they have relatively small impact on mobility on a large scale. To achieve substantial digital innovations – for example, optimizing commuting on a city-scale – it is necessary to align the efforts and related values of a spectrum of stakeholders that need to collaborate in a common business model. To this aim, the study proposes the use of service-dominant business logic, which emphasizes the interaction of value network partners as they co-create value through collaborative processes. Moving to this paradigm has significant implications on the way business is done: the business requirements for services will change faster, and the complexity of value networks required to meet these requirements will increase further. This requires new approaches to business engineering that are grounded in the premises of service-dominant logic. The paper introduces the service-dominant business model radar (SDBM/R) as an integral component of a business engineering framework. Following a design science approach, the SDBM/R has been developed in close collaboration with industry experts and evaluated through an extensive series of hands-on workshops with industry professionals from several business domains. This paper focuses on the application and evaluation in the smart mobility domain, addressing the design of new business models for digital innovation of collaborative transport of people and goods. In summary, it contributes a novel business design approach that has an academic background and relevant practical embedding.
  • Zeitschriftenartikel
    Service-Systems-Engineering
    (Wirtschaftsinformatik: Vol. 56, No. 2, 2014) Böhmann, Tilo; Leimeister, Jan Marco; Möslein, Kathrin
    Service-Systems-Engineering (SSE) stellt die systematische Gestaltung und Entwicklung von Servicesystemen in den Mittelpunkt des Forschungsinteresses. Servicesysteme ermöglichen interaktive Wertschöpfung durch eine auf ein Wertversprechen ausgerichtete Konfiguration von Akteuren und Ressourcen. Weil diese Konfiguration unter anderem die Servicearchitektur, die Technologie, die Information und physische Artefakte in der Nutzung einschließt, handelt es sich um soziotechnische Systeme. Die Wirtschaftsinformatik kann mit ihrer interdisziplinären Tradition und Integrationsfähigkeit eine führende Rolle im Verständnis und der Entwicklung dieser Systeme spielen. SSE verdeutlicht das Potenzial, das die Entwicklung anwendbarer Theorien, Methoden und Ansätze der systematischen Gestaltung, Entwicklung und Pilotierung von Servicesystemen besitzt. Dies gilt umso mehr, wenn diese auf einem verbesserten Verständnis der grundlegenden Wirkprinzipien dieser Systeme beruhen. In diesem Zusammenhang stellen sich insbesondere drei zentrale Forschungsherausforderungen: 1.) die Entwicklung von Servicearchitekturen, 2.) die Entwicklung neuer Interaktionsformen mit Servicesystemen sowie 3.) die Mobilisierung von Ressourcen für Servicesysteme. Letzteres bezeichnet eine IT-gestützte Ausweitung des Zugriffs auf und der Nutzung von Ressourcen. Die Forschung in diesem Kontext ist vor allem deshalb herausfordernd, weil die Entwicklung von Modellen, Methoden und Artefakten in Servicesystemen oft die Einbettung in reale oder sogar neuartige Servicesysteme erfordert. Daher erscheinen methodisch vor allem die Pilotierung IT-basierter Innovationen, gestaltungsorientierte Forschung sowie Aktionsforschung sinnvoll. Als eine integrative Disziplin ist die Wirtschaftsinformatik besonders gut positioniert, um die Forschung zur evidenzbasierten Gestaltung der Architekturen, Interaktionen und Ressourcenzugängen von Servicesystemen zu befördern und wichtige Beiträge zu einer Konstruktionslehre für Servicesysteme zu leisten.AbstractService systems engineering (SSE) focuses on the systematic design and development of service systems. Guided by a value proposition, service systems enable value co-creation through a configuration of actors and resources (often including a service architecture, technology, information, and physical artifacts), therefore constituting complex socio-technical systems. IS research can play a leading role in understanding and developing service systems. SSE calls for research leading to actionable design theories, methods and approaches for systematically designing, developing and piloting service systems, based upon understanding the underlying principles of service systems. Three major challenges have been identified: engineering service architectures, engineering service systems interactions, and engineering resource mobilization, i.e. extending the access to and use of resources by means of IT. Researching SSE is challenging. Assessing the models, methods, or artifacts of SSE often requires embedded research within existing or even novel service systems. Consequently, approaches such as piloting IT-based innovations, design research or action research are the most promising for SSE research. As an integrative discipline, IS is in a unique position to spearhead the efforts in advancing the architecture, interaction, and resource base of service systems with evidence-based design.