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Auflistung nach Schlagwort "Value proposition"

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  • Zeitschriftenartikel
    Platform Provider by Accident
    (Business & Information Systems Engineering: Vol. 58, No. 3, 2016) Saarikko, Ted
    Recent years have witnessed the rapid emergence of digital technology as not just an enabler, but indeed a material basis for platform development. However, extant platform literature does not adequately address strategies related to digital platforms. Specifically, the notion of platform coring does not consider how a core is to be identified or the nature of a core in relation to entangled physical and digital materiality. This paper presents a single-case study of a digital platform for business-to-business services. Results suggest that rather than a specific platform element, the core of a digital platform may be described as a capability to harness the potential of digital technology. Furthermore, platform coring may be aided by adopting value propositions as a means to conceptualize the process of negotiating mutual benefit among platform stakeholders. This study contributes to the understanding of digital platform establishment as it addresses the notion of coring and the emergent process related to the distributed ontology of digital technology and a situated perception of value.
  • Zeitschriftenartikel
    Successful Business Model Types of Cloud Providers
    (Business & Information Systems Engineering: Vol. 59, No. 4, 2017) Labes, Stine; Hanner, Nicolai; Zarnekow, Ruediger
    The acceleration of technical change in the fast moving electronics market increases the uncertainty and risk for IT providers. Influenced by new IT provisioning concepts such as cloud computing, providers are looking to identify stable guidelines and success factors within existing and new business models. The authors have conducted an intensive analysis of the business model characteristics of 45 providers in the cloud market that are critical to success. A cloud business model framework with 105 characteristics was used to systemize the business models, and the data was analyzed statistically in regard to indicators for success. The results revealed 42 success-related business model characteristics, and a cluster analysis led to three common combinations of characteristics that describe meta types of cloud business models. The most promising meta type is a specialized cloud provider with customer-oriented branch solutions, while small-scale newcomers with aggregation services experience difficulties to be competitive. To evaluate and verify the results and the success of each business model type, 12 expert interviews were conducted. The interview statements were aggregated and summarized to offer recommendations for action and a prediction for the success of cloud business models.