Logo des Repositoriums

Auflistung nach Schlagwort "Willingness to Pay"

1 - 2 von 2
  • Zeitschriftenartikel
    Strategien für den digitalen Musikmarkt
    (Wirtschaftsinformatik: Vol. 47, No. 2, 2005) Buxmann, Peter; Johnscher, Patrick; Strube, Jochen; Pohl, Gerrit
    The recording industry is currently faced with a remarkable decline in revenues and record sales. Paid music services have failed to deliver on their promise of a full-catalog, easy-to-use shopping experience so far, and file sharing platforms are still widely used for obtaining online music. In this context we conducted an empirical study via the Internet with 2.260 participants. The main results are: Neither the installation of copy protection measures nor legal actions taken against users of file sharing platforms seem to be appropriate means to increase sales of CDs and online music.┃Potential consumers’ willingness to pay is distinctly lower than the prices currently set by the available paid music services.┃Our study’s results suggest that a price cut for music downloads would lead to increased sales, thus creating benefits for both suppliers and consumers.
  • Workshopbeitrag
    Willingness to Pay for the Protection of Different Data Types
    (Mensch und Computer 2021 - Workshopband, 2021) Schmitt, Vera; Poikela, Maija; Möller, Sebastian
    The standard approach of Notice and Choice does not provide sufficient control over personal privacy preferences. A more granular analysis of privacy preferences is needed where the monetary valuation of different data types can contribute to the understanding of individual privacy concerns of personal information. The question of how much consumers value their privacy is still underexplored. Therefore, this study examines previous approaches of monetary valuation of different data types and analyses the monetary valuation for two different countries to verify earlier research results.