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Auflistung nach Schlagwort "aesthetics"

1 - 5 von 5
  • Konferenzbeitrag
    Are you willing to donate? relationship between perceived website design, trust and donation decisions online
    (Mensch und Computer 2020 - Tagungsband, 2020) Küchler, Louisa; Hertel, Guido; Thielsch, Meinald T.
    Online fundraising is becoming increasingly important for non-profit organizations, but the factors that convince people to make a donation online have not yet been fully investigated. In the present work, data of two studies (total N = 2525) was used to examine factors of online donation. An effect of website design perceptions (in terms of content, usability, and aesthetics) on willingness to donate was postulated. Furthermore, research questions about demographic aspects such as age and gender as well as trust in the organization were posed. In both studies, fully-functional health-related websites were evaluated (m = 30 in study 1, m = 3 in study 2). For statistical analysis, logistic regressions were performed. The results showed different relevance of predictors of donation in different scenarios of donation. For the donation of one's own money, the perceived content and trust in the organization showed the greatest influence. When donating other people's money, the aesthetics of the website was the most important factor for the willingness to donate. Thus, the design of the website, but also of trust in the organization are highly relevant. The differences between the two scenarios of online donation might be explained by the increased relevance of the decision, which results from donating one's own money, and according cognitive processes. Nevertheless, further research should examine influences of additional variables and establishing implications for successful digital donation generation in the healthcare sector.
  • Textdokument
    Certified Fun – Stehen hedonische Qualitätsaspekte und Qualitätssicherung im Widerspruch?
    (Tagungsband UP05, 2005) Hartwig, Ronald; Hassenzahl, Marc
    Stehen hedonische Qualitätsaspekte (Spaß, Freude, Herausforderung, »User Experience«, Emotionen, Aesthetik) und Qualitätssicherung im Widerspruch? Wir meinen nicht, denn schließlich sind existierende Qualitätsmanagementsysteme abstrakt genug, um auf neue Qualitätsaspekte ausgedehnt zu werden. Kernstück eines Qualitätsmanagements ist – unabhängig von den berücksichtigten Qualitätsaspekten – immer das Finden gemeinsamer Entscheidungen, die für alle beteiligten Domänen (z. B. Fachlogik, Marketing, Design, Usability und Technik) nachvollziehbar sind, aber gleichzeitig kreativen Prozessen den nötigen Raum lassen.
  • Textdokument
    Hedonics and Usability: Die Bedeutsamkeit von Joy of Use und Pleasurability für Usability Professionals
    (Tagungsband UP04, 2004) Laugwitz, Bettina; Hatscher, Michael
    Neben klassischen Usability-Fragen spielen in der Human Computer Interaction (HCI)- Gemeinschaft hedonische Aspekte von Software eine Rolle, also solche, die sich auf Freude, Spaß, ästhetisches Erleben u. ä. beziehen. Dies zeigt sich in verstärkten Diskussionen auf Tagungen oder in anderen Foren, sowie in Veröffentlichungen, die den Zusammenhang von emotionalen Aspekten und Gebrauchstauglichkeit zum Thema haben. Offensichtlich besteht ein Bedarf, diese Fragen theoretisch zu diskutieren. Aber auch aus Praktikersicht ist interessant: Was haben hedonische Aspekte von Software mit dem DesignAlltag zu tun? Wo liegen Anwendungsbereiche, wo potenzieller Nutzen, wo vielleicht auch Gefahren? Auf diese Fragen zielt der Workshop ab. Zwei Beiträge von Praktikern werden Informationen und Denkanstöße liefern. Diese können im anschließenden Workshopteil genutzt werden, um relevante Fragen zum Thema zu entwickeln und Lösungsansätze zu erarbeiten.
  • Konferenzbeitrag
    Visual aesthetics and performance: A first meta-analysis
    (Mensch und Computer 2019 - Tagungsband, 2019) Thielsch, Meinald T.; Scharfen, Jana; Masoudi, Ehsan; Reuter, Meike
    Aesthetics has become a central construct in Human-Computer Interaction (HCI), and it has clear beneficial effects on users’ perceptions and attitudes. Yet, do attractive interfaces actually enhance user performance? In the light of the importance of the construct and the mixed findings in various studies on the matter a systematic approach is urgently needed. Thus, the present meta-analysis examines in detail the effects of visual interface aesthetics of websites, software and other interactive systems on objective user performance. A systematic literature search yielded 25 eligible studies with 101 observed effects and a total of 3,025 participants. The conducted meta-analysis revealed a small significant overall effect of interface aesthetics on user performance (g = 0.12), while a high heterogeneity of effects was observed. As potential moderators, we tested the type of used interaction medium, task, goal orientation, measure of performance, measure of aesthetics, and aesthetics manipulation. None showed a significant moderating influence. Thus, aesthetics can be considered to have a small but heterogeneous influence on user performance that so far cannot be further resolved by moderating variables reported in eligible studies. Therefore, the discussion sketches avenues for future research and encloses a call to action for the HCI community.
  • Konferenzbeitrag
    Visual clarity as mediator between usability and aesthetics
    (Mensch und Computer 2020 - Tagungsband, 2020) Otten, Raphael; Schrepp, Martin; Thomaschewski, Jörg
    Many studies found a positive influence of perceived aesthetics of a user interface on usability ratings. Several psychological mechanisms have been proposed to explain this dependency, but none of them is fully satisfying. A new explanation is based on the observation that certain design elements impact both classical usability criteria and visual beauty. The perception of these design elements is subsumed under the concept of visual clarity. A previous study demonstrated a strong mediator effect of visual clarity on the dependency between perceived aesthetics and perceived usability, i.e. supports this new explanation. But this study had several limitations, and it was thus unclear if the results can be generalised to realistic usage scenarios. We present a replication study that confirmed the reported strong mediator effect under realistic usage conditions. Thus, our results add empirical support for the thesis that the connection between aesthetical impression and perceived usability is caused by visual clarity.