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- KonferenzbeitragA 3 phases model towards an industrialization of (generative) artificial intelligence developed for corporate environments(AKWI Jahrestagung 2024, 2024) Przewloka, MartinCompanies face major challenges when it comes to developing a strategic approach related to artificial intelligence (AI). The massive wave of generative models that has just started is another indication that technology adaptation is associated with very large uncertainties. As a result, a large number of undirected activities in corporates occur in which so-called use cases, prototypes and minimum viable products are implemented. A targeted and strategic approach is hardly recognizable. The aim of the work carried out here was to develop a practical model that meets all parameters: moving forward quickly, learning from mistakes, developing unique selling points and thus competitive advantages ultimately resulting in an AI strategy. This is exactly what can be achieved in 3 steps, the efficiency phase, the competitive advantage phase and the transformation phase, all of which build on one another sequentially. The model presented here also makes a significant contribution to the development and adaptation of a responsible AI.