Auflistung nach Schlagwort "enhanced retailing"
1 - 1 von 1
Treffer pro Seite
Sortieroptionen
- KonferenzbeitragImproving the Shopping Experience with an Augmented Reality-Enhanced Shelf(Mensch und Computer 2017 - Workshopband, 2017) Álvarez Márquez, Jesús Omar; Ziegler, JürgenWith the introduction of augmented reality in the business domain, the line that separates e-commerce and traditional trading is becoming thinner than ever. We present here our ongoing research concerning the integration of product-related information in a physical store context, considering the reconciliation of e-commerce and brick and mortar stores and setting the foundations to further explore the feasibility of bringing recommendations closer to customers and study possible interaction issues. For such purpose, a tool that provides wine information is being developed making use of the new advances in augmented reality technology (HoloLens).