Auflistung nach Schlagwort "literature analysis"
1 - 1 von 1
Treffer pro Seite
Sortieroptionen
- TextdokumentElectronic Word-of-Mouth: A Systematic Literature Analysis(Digital Enterprise Computing (DEC 2017), 2017) Schmäh, Marco; Wilke, Tim; Rossmann, AlexanderElectronic word-of-mouth (eWoM) communication plays an increasingly important role in modern business. The underlying concept of word-of-mouth (WoM) communication is well researched and has proved highly significant in respect of its impact on customers purchase behavior. However, due to the advent of digital technologies, decision-making among customers is progressively shifting to the online world. Consequently, eWoM has received a lot of attention from the academic community. As multiple research papers focus on specific facets of eWoM, there is a need to integrate current research results systematically. Thus, this paper presents a scientific literature analysis in order to determine the current state-of-the-art in the field of eWoM. Five main research areas were analyzed, supporting the need for further eWoM studies and providing a structured overview of existing results.