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Auflistung nach Schlagwort "marketing"

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  • Konferenzbeitrag
    Potential of Facebook’s artificial intelligence for marketing
    (42. GIL-Jahrestagung, Künstliche Intelligenz in der Agrar- und Ernährungswirtschaft, 2022) Janssen, Martin
    Due to the Corona pandemic and the age of digitization, online food platforms have become more and more important. Therefore, the trend to buy food online is increasing. Nevertheless, many direct sellers and especially conventional farmers are not familiar with selling their products online. Different barriers can affect the acceptance of selling food online. Artificial Intelligence (AI) can help to reduce barriers and fill the gap of missing know-how. This study uses Facebook’s AI for targeted marketing campaigns to find the potential audiences that consist of online food buyers based on significant results of a quantitative online survey (n=172). As a result, people with properties such as animal welfare proponents had a positive mood towards buying local food online.
  • Konferenzbeitrag
    VacuumCleanAR: augmented reality-based self-explanatory physical artifacts
    (Mensch und Computer 2020 - Tagungsband, 2020) Ludwig, Thomas; Hoffmann, Sven; Jasche, Florian; Ruhrmann, Marius
    Consumer purchase decisions are not only determined by the quality or price of a product. Customers also want an innovative product that they can identify with in something more than just a functional way. Much of this appeal is often bound up with the innovative character of a product. However, the global market and the huge variety of products available make it challenging for companies to help customers understand the particular innovations in their products, especially in terms of technical “hidden” innovations. Augmented reality (AR) offers interactive experiences in real-world environments through digitalized information. In this paper, we present a design case study about an AR-based approach to reveal the hidden innovations to potential users in an engaging and “emotional” way by using the example of a vacuum cleaner. Based on an empirical study, we designed and implemented the fully functional HoloLens application VacuumCleanAR, which allows users to discover the hidden innovations of a vacuum cleaner in a less functional and more consumer-centric way. This reveals the scope for augmenting other physical artifacts in a similar fashion.