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Auflistung nach Schlagwort "product management"

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  • Konferenzbeitrag
    A competency model for the Product Management in Software-intensive Business
    (1st International Conference on Software Product Management 2023, 2023) Wagner, Katharina; Schönhofen, Felix; Herzwurm, Georg
    As digitization continues, nearly all industries have become software-developing entities. The distinction between software companies and the manufacturing industry is becoming increasingly blurred. This poses major challenges, especially for the product management of companies. Once un-disputed competencies of a company are threatening to become irrelevant, while others are becoming more significant. This contribution takes this development into account, by examining the influence of the Software-intensive Business on the necessary enterprise competencies and deriving a competency model from it. This competency model forms the basis for a competency matrix that allows practitioners to measure the specific competencies of their enterprise and can provide implications for their improvement. The competency model and the competency matrix were evaluated by experts from several industries in terms of relevance and applicability.
  • Konferenzbeitrag
    Product Roadmap Formats for an Uncertain Future: A Grey Literature Review
    (Software Management 2021, 2021) Trieflinger, Stefan; Münch, Jürgen; Bogazköy, Emre; Eißler, Patrick; Schneider, Jan; Roling, Bastian
    Product Roadmaps aim to provide direction, enable consistent development in relation to a product vision and support communication with relevant stakeholders. There are many different formats for product roadmaps, but they are often based on the assumption that the future is highly predictable. However, especially software-intensive businesses are faced with increasing market dynamics, rapidly evolving technologies and changing user expectations. Consequently, many organizations are wondering what roadmap format is appropriate for them and what components it should have to deal with an unpredictable future. Objective: This paper aims to identify suitable formats for the development and handling of product roadmaps in dynamic and uncertain markets. Method: We performed a grey literature review according to Garousi. Results: First, various components of the roadmap were identified, especially goals, themes, outcomes and outputs. Second, various product roadmap formats (e.g. theme-based roadmaps) were discovered. The roadmap components were then assigned to the various product roadmap formats. This overview aims at providing decision support for companies to select a suitable product roadmap format and adapt it to their own needs.