Auflistung nach Schlagwort "technology adoption"
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- KonferenzbeitragSmartwatches: Accessory or Tool? The Driving Force of Visibility and Usefulness(Mensch und Computer 2016 - Tagungsband, 2016) Krey, Nina; Rauschnabel, Philipp; Chuah, Stephanie; Nguyen, Bang; Hein, Daniel; Rossmann, Alexander; Lade, ShwetakAlthough still in the early stages of diffusion, smartwatches represent the most popular type of wearable devices. Yet, little is known why some people are more likely to adopt smartwatches than others. To deepen the understanding of underlying factors prompting adoption behavior, the authors develop a theoretical model grounded in technology acceptance and social psychology literature. Empirical results reveal perceived usefulness and visibility as important factors that drive intention. The magnitude of these antecedents is influenced by an individual’s perception of viewing smartwatches as a technology and/or as a fashion accessory. Theoretical and managerial implications are discussed.
- KonferenzbeitragTiming of Smartphone Adoption in German Agriculture – Who are the Early Adopters?(41. GIL-Jahrestagung, Informations- und Kommunikationstechnologie in kritischen Zeiten, 2021) Michels, Marius; Bonke, Vanessa; Mußhoff, OliverSmartphones suit several on-farm operational activities and farmers’ daily working routine very well due to their mobility, high computing power and ability to install (agricultural) apps as needed. However, no study has yet focused on factors affecting the timing of adoption. Understanding the timing of a technology adoption and identifying characteristics of early and late adopters is consequently of great relevance to further anticipate the innovation diffusion process. The aim of this study is therefore to analyze the timing of smartphone adoption by applying a tobit regression model to a data set of 207 German farmers collected in 2019. Regression results show that, among other factors, farmers’ age and risk attitude affect the timing of smartphone adoption.