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Auflistung P272 - DEC 2017 - Digital Enterprise Computing nach Titel
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- TextdokumentA Product-Service System Proposal for Agile Modelling Method Engineering on Demand: ADOxx.org(Digital Enterprise Computing (DEC 2017), 2017) Efendioglu, Nesat; Woitsch, Robert; Utz, Wilfrid; Falcioni, DamianoThe importance of Modelling Method Engineering is equally rising with the importance of domain specific modelling methods and individual modelling approaches. In order to capture the most relevant semantic primitives that address domain specifics needs, it is necessary to involve both, method engineers as well as domain experts. Due to complexity of conceptualization of a modelling method and development of regarding modelling tool, there is a need of a guideline-, corresponding tools- and services-bundle supporting actors with different background along this complex process. Based on practical experience in business, more than twenty EU projects and other research initiatives, this paper introduces a product-service system to support the conceptualization of a modelling method on demand. The proposed product-service system is introduced and evaluated by three EU-funded research projects in the domain of multi-stage manufacturing, e-learning and cloud computing as well as additionally by an in-house development project in the area of decision modelling extensions. The paper discusses the evaluation results and derived outlooks.
- TextdokumentApplying the Minimal Cost of Change Approach to inductive Reference Enterprise Architecture Development(Digital Enterprise Computing (DEC 2017), 2017) Timm, Felix; Sauer, ValentinaEnterprise architectures (EA) help organizations to analyze interrelations among their strategy, business processes, responsibilities, application landscape and information structures. Such ambitious endeavors can be supported by using reference models for EAM. Although research thoroughly addresses the development of reference models, the characteristics of EA models are not investigated in this context. Our work therefore applies one approach for inductively constructing reference process models to the EA domain. We thus contribute to the reference modeling research field in general and its application to development of reference enterprise architectures in detail.
- TextdokumentBuilding Brand Love: A Dynamic Capabilities Approach(Digital Enterprise Computing (DEC 2017), 2017) Rossmann, Alexander; Wilke, TimThis paper investigates the impact of dynamic capabilities (DC) on brand love. From a resource-based view, there is little clarity vis-à-vis the specific capabilities that drive the ability to create brand love. This paper focuses on three research questions: Firstly, which dynamic capabilities are relevant for brand love? Secondly, how strong is the impact of certain dynamic capabilities on brand love? Thirdly, which conditions mediate and moderate the impact of specific dynamic capabilities on brand love? Data from a multi-method research approach have been used to identify the specific capabilities that corporations need, to enhance brand love. Furthermore, a standardized online survey was conducted on marketing executives and evaluated by structural equation modeling. The results indicate, that customer expertise plays a major role in the relationship between dynamic capabilities and brand love. Furthermore, this relationship is more important in markets that have a low competitive differentiation in products and services.
- TextdokumentChallenges with Problem Exploration and Validation in the B2B Domain(Digital Enterprise Computing (DEC 2017), 2017) Bohn, Feline; Glasbrenner, Annika; Tränkle, SaschaDeveloping new products and services, which create value for customers in dynamic business environments, is highly challenging. A deep understanding of potential customers and their problems is required before deciding which features or capabilities to develop. In order to gain a better understanding of the problems it is helpful to engage with potential customers, ask them about their pains and listen closely to what they say. Lean and agile product management approaches provide techniques for exploring problems, revealing the underlying problem-related assumptions, and validating problems. Until now, these methods have been mainly used in Business-to-Consumer (B2C) domains. There is a lack of reported experience and knowledge about challenges when applying problem exploration and validation techniques in the Business-to-Business (B2B) domain. This article presents a case study about a product development effort in a large IT company offering software-intensive products and services in the B2B domain. The objective of the study is to identify the B2B-specific challenges with respect to problem exploration and validation. Results from the case study show that the huge number of various problems and their variations in B2B contexts, partially caused by different company environments, makes it difficult to identify the most relevant problems and to align them with a suitable customer segment. By utilizing an approach that iterates problem exploration and problem validation, it is possible to create a ranked problem list that can support customer segmentation and guide the product development.
- TextdokumentComparison of Business Model Development Frameworks with regard to IoT(Digital Enterprise Computing (DEC 2017), 2017) Kinitzki, Martin; Hertweck, DieterWith the Internet of Things being one of the most discussed trends in the computer world lately, many organizations find themselves struggling with the great paradigm shift and thus the implementation of IoT on a strategic level. The Ignite methodology as a part of the Enterprise-IoT project promises to support organizations with these strategic issues as it combines best practices with expert knowledge from diverse industries helping to create a better understanding of how to transform into an IoT driven business. A framework that is introduced within the context of IoT business model development is the Bosch IoT Business Model Builder. In this study the provided framework is compared to the Osterwalder Business Model Canvas and the St. Gallen Business Model Navigator, the most commonly used and referenced frameworks according to a quantitative literature analysis.
- TextdokumentData Architecture for Digital Health Insurances(Digital Enterprise Computing (DEC 2017), 2017) Degele, Jutta; Hain, Julia; Kinitzki, Valeria; Krauß, Sascha; Kühfuß, Peter; Sigle, NataschaThe increasing number of connected mobile devices such as fitness trackers and smartphones define new data sources for health insurances, enabling them to gain deeper insights into the health of their customers. These additional data sources plus the trend towards an interconnected health community, including doctors, hospitals and insurers, lead to challenges regarding data filtering, organization and dissemination. First, we analyze what kind of information is relevant for a digital health insurance. Second, functional and non-functional requirements for storing and managing health data in an interconnected environment are defined. Third, we propose a data architecture for a digitized health insurance, consisting of a data model and an application architecture.
- Editiertes BuchDigital Enterprise Computing (DEC 2017)(Digital Enterprise Computing (DEC 2017), 2017)
- TextdokumentDigital Transformation in Higher Education – The Role of Enterprise Architectures and Portals(Digital Enterprise Computing (DEC 2017), 2017) Sandkuhl, Kurt; Lehmann, HolgerDigital transformation is considered as one of the mega-trends in industry and the public sector. One of the sectors with potential for digital transformation is higher education in universities and university colleges. Many universities and schools developed digitization strategies and new kinds of offerings for their traditional target groups and for new, non-traditional target groups. However, digitization and digital strategies often are limited to digitizing the content of lectures and to opening access to education modules by offering them online. We argue that digitization strategies should include a wider focus and propose that enterprise architecture management could provide an important contribution in structuring digitization efforts and that enterprise or knowledge portals could play a role for implementing the strategies.
- TextdokumentDigital value selling: Status quo and opportunities(Digital Enterprise Computing (DEC 2017), 2017) Schmäh, Marco; Gutsche, JörgDigitization will require companies to fundamentally reengineer their sales processes. Adapting the concept of value selling to the digital age will enable them to deliver superior value to their customers. Specifically, social selling will provide them with an answer to the ever-increasing complexity of customer journeys. This article, based on a survey among 235 German companies, assesses the status quo and outlines opportunities. Moreover, it introduces a novel approach for developing well-grounded social selling metrics.
- TextdokumentDigitization of Decentralized Corporate Energy Systems: Supportive best-practiced methods for the energy domain(Digital Enterprise Computing (DEC 2017), 2017) Koppenhöfer, Christine; Fauser, Jan; Hertweck, DieterDigitization in the energy sector is a necessity to enable energy savings and energy efficiency potentials. Managing decentralized corporate energy systems is hindered by a non-existence. The required integration of energy objectives into business strategy creates difficulties resulting in inefficient decisions. To improve this, practice-proven methods such as Balanced Scorecard, Enterprise Architecture Management and the Value Network approach are transferred to the energy domain. The methods are evaluated based on a case study. Managing multi-dimensionality, high complexity and multiple actors are the main drivers for an effective and efficient energy management system. The underlying basis to gain the positive impacts of these methods on decentralized corporate energy systems is digitization of energy data and processes.