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Next-Purchase Prediction Using Projections of Discounted Purchasing Sequences
Business & Information Systems Engineering: Vol. 60, No. 2
A primary task of customer relationship management (CRM) is the transformation of customer data into business value related to customer binding and development, for instance, by offering additional products that meet customersâ€™ needs. A customerâ€™s purchasing history (or sequence) is a promising feature to better ...