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Introducing a co-creation perspective to service business models
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Datum
2011
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Gesellschaft für Informatik e.V.
Zusammenfassung
Due to the growing importance of services for many companies and the resulting transformation of product based business models to service based business models, the paper focuses on the link between business models and services. For this purpose the business model canvas of Osterwalder is adapted to address
the shortcoming relating to co-creation of extant business models.