The Act on the Digitization of the Energy Transition forces German industries and households to introduce smart meters in order to save energy, to gain individual based electricity tariffs and to digitize the energy data flow. Smart meter can be regarded as the advancement of the traditional meter. Utilizing this new ...

Electronic word-of-mouth (eWoM) communication plays an increasingly important role in modern business. The underlying concept of word-of-mouth (WoM) communication is well researched and has proved highly significant in respect of its impact on customers purchase behavior. However, due to the advent of digital technologies, ...

This paper investigates the impact of dynamic capabilities (DC) on brand love. From a resource-based view, there is little clarity vis-à-vis the specific capabilities that drive the ability to create brand love. This paper focuses on three research questions: Firstly, which dynamic capabilities are relevant for brand ...