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Exploring Environmental Sustainability Performance in the Cellular Telecommunication Industry in Egypt
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Text/Conference Paper
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Datum
2014
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Verlag
BIS-Verlag
Zusammenfassung
The paper explores environmental sustainability performance of the cellular telecommunication
companies in Egypt and examines its drivers. A conceptual model linking institutional environment,
market orientation, financial resources, attitude towards natural environment, proenvironmental
behavioural intentions and environmental sustainability performance together is developed
and tested in order to investigate and verify the relationships among these variables. The
result provides insights on the nature of the relationship among these variables for finding effective
means towards the improvement of environmental sustainability performance.