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Understanding the Sustainability of Digital Products in the News Media Industry
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Datum
2011
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Shaker Verlag
Zusammenfassung
As newspaper circulation continues to decline digital technologies have become a significant part of the operations and output of news media organisations. Consequently, there is a growing perception of the multitude of different ways that 'digital' can contribute to the sustainability of such organisations – not least because both 'digital' and 'sustainability' have a range meanings in a day-to-day context. This multiplicity of interactions between 'digital' and sustainability present challenges for any media organisation trying to integrate a consideration of 'digital' into interventions into carbon management or other corporate management systems. This paper presents a preliminary conceptual framework for understanding the contributions that digital technologies make to organisational sustainability within the news media sector. The framework draws on a number of examples of the contemporary use of digital technologies in a major UK news media organisation, and organisational objectives. Mapping these examples along two dimensions – relating to the nature of the intended contribution to sustainability, and the organisational management perspective adopted – has been found to be useful for framing discussions with decision makers. Furthermore, it has allowed gaps in existing practice to be identified. Further development is required to understand the wider relevance of the proposed framework as analytical tool.