Konferenzbeitrag
Environmental Online-marketing - Strategies and Success Factors
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Datum
2002
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IGU/ISEP
Zusammenfassung
The starting point of the paper “Environmental Online Marketing – Strategies and Success Factors” is on the one hand the eco niche, a market situation, in which the demand for ecological products is limited and therefore ecological products are mainly sold over alternative distribution forms without important market share or as edge supplies with the wholesale. On the other hand far sections of the processes of modern national economies are in a fundamental turn around, the way into the information society. A basic role comes the internet. Which possibilities offers the Internet for reducing the problems on ecological markets and how can it be used for a broader marketing of ecological products and services? This paper will pre-sent strategies and success factors of ECommerce for a broader marketing of organic products.3