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E-MEMO: Referenzmodelle zur ökonomischen Realisierung leistungsfähiger Infrastrukturen für Electronic Commerce
Wirtschaftsinformatik: Vol. 46, No. 5
For many companies, the development of a competitive E-Commerce strategy and even more so its implementation is a huge challenge. This paper presents a method that is aimed at reducing substantially cost and risk of such an endeavour. The method has been adapted from an existing method for multi-perspective enterprise ...
User preference mining techniques for personalized applications
Wirtschaftsinformatik: Vol. 46, No. 6
Advanced personalized e-applications require comprehensive knowledge about their users’ likes and dislikes in order to provide individual product recommendations, personal customer advice, and custom-tailored product offers. In our approach we model such preferences as strict partial orders with “A is better than B” ...