i-com: Vol. 14, No. 3 Franze, Christina; Funk, Lena; Strasser, Lisa; Diefenbach, Sarah
The present article explores potential success factors of sports mobile apps by the example of Freeletics. Our analysis followed a two-sided approach: On the one hand, Freeletics is discussed in light of existing research and theory, with a focus on psychology, motivation theory and behavior change. On the other hand, ...