Mensch und Computer 2017 - Tagungsband Santoso, Harry; Schrepp, Martin; Hinderks, Andreas; Thomaschewski, Jörg
Many products are developed for an international audience. But product design is typically done by a small group of designers, which is often homogeneous concerning their cultural background. In addition, the adaption of products to different cultural contexts is an expensive exercise and is thus in most cases not even ...