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The Level of Harmony: A Validation Strategy for Brand & User Experience
Mensch und Computer 2017 - Tagungsband
To stay competitive, users’ needs have to be continuously addressed and holistically contemplated. Likewise, in order to create a harmonic user and brand experience, also brands’ own values have to be regarded carefully. In this work, we present a first version (work-in progress) of an evaluation strategy aimed at assessing ...