Meaningful advertising: pervasive advertising in the experience economy

Waart, Peter van; Mulder, Ingrid (2009): Meaningful advertising: pervasive advertising in the experience economy. Informatik 2009 – Im Focus das Leben. Bonn: Gesellschaft für Informatik e. V.. PISSN: 1617-5468. ISBN: 978-3-88579-248-2. pp. 517-517. Regular Research Papers. Lübeck. 28.9.-2.10.2009