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Model-Based Decision Support for the Customer-Specific Configuration of Value Bundles

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2009

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Gesellschaft für Informatik e.V.

Zusammenfassung

Customers in B2B as well as B2C markets increasingly demand integrated problem solutions from their suppliers, comprising both physical artefacts (products) and services. Applying a mixed bundling strategy to offer such value bundles to customers foremost requires a sound configuration and economic calculation of value propositions, based on previously defined modules of products and services. In this paper, a modelling language is introduced to describe the function and structure of such modules, as well as to calculate the economic consequences of value propositions on a customer-individual level. The proposed modelling language has been embedded into a software tool to evaluate its utility regarding the customization and offering of integrated value bundles to customers.

Beschreibung

Becker, Jörg; Beverungen, Daniel; Knackstedt, Ralf; Müller, Oliver (2009): Model-Based Decision Support for the Customer-Specific Configuration of Value Bundles. Enterprise Modelling and Information Systems Architectures - An International Journal: Vol. 4, Nr. 1. DOI: 10.18417/emisa.4.1.3. Berlin: Gesellschaft für Informatik e.V.. PISSN: 1866-3621. pp. 26-38

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