Konferenzbeitrag
The Inmates are Running the Asylum
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Datum
1999
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B.G.Teubner
Zusammenfassung
Are you an inmate? What if we switched the metaphor to, "the building contractors are telling
the architects where to put the windows?" Strike a little closer to home? The mechanics of
building an application often end up taking precedence over the aims of the project, to the
point where nobody—user, designer, programmer or manager—ends up getting what they
want. Alan Cooper, the "Father of Visual Basic" and author of About Face: The Essentials of
User Interface Design, sees a cure for this craziness in a new way to design interaction.
Applications created using his Goal-Directed ® Design process provide users with power and
pleasure. His keynote presentation will give you some much-needed perspective on design
issues and show a case study of how a leading vendor has adopted Cooper's approach. He'll
also offer tips on how you can make the business case for effective design to your managers.
Alan is a motivating, thought-provoking, and original speaker. Come prepared to toss out
some old ideas, hear some new ones and perhaps even escape from the asylum.