Konferenzbeitrag
An Attentive Digital Signage System
Lade...
Volltext URI
Dokumententyp
Text/Conference Paper
Zusatzinformation
Datum
2009
Zeitschriftentitel
ISSN der Zeitschrift
Bandtitel
Verlag
Logos Verlag
Zusammenfassung
The conceptual architecture and prototype presented in this article aims
to transform standard digital signage networks to more flexible, customer-attentive
advertising systems by rapidly adjusting the content displayed on each signage to
online contextual data such as environment (i.e., store location, date, and time) or
customer characteristics (i.e., gender, behavior). The proposed architecture
encompasses a knowledge discoverer in order to reveal hidden patterns in
customers' reaction to advertisements. This mechanism enhances the fit between
the content presented on each signage and the interests of individual customers.